Many retailers think that by implementing a Facebook and Twitter account, they’ve mastered the art of “Social Media.” But the reality is that this is only the beginning of the social journey. If you stop there, most of the return that may be realized (2-5x higher conversion rates) from “social” is wasted.
In this upcoming social media webinar presented by social media experts from TurnTo & FastPivot you’ll learn specific steps that must be taken to realize true social success. Both TurnTo and FastPivot have helped numerous Yahoo! store merchant pioneers lace up their “social” boots and go on to discover social-conversion gold mines. We’ll examine case studies to show you how to find your own social treasure.
FastPivot’s Matthew Ledford, CEO, and Jonathan Poston, eBiz consultant will discuss what bearing social marketing will have on mobile smart phone vs. standard e-store shopping, design & programming strategies behind social, and how good content creation & relationship building skills can be used to maximize social.
TurnTo‚Äôs George Eberstadt, CEO and Gadi BenMark, CRO, will be walking Yahoo! merchants through the various ways of leveraging social on-site. We‚Äôll look at ‚Äúsocial merchandising‚Äù when visitors explore and browse, as well as at ‚Äúsocial sharing‚Äù post purchase, as a way to earn retailers’ exposure at zero cost to the social networks of their most recent shoppers.
