This past Sunday (at 3:04pm), which if you’ll recall was Easter Sunday, Hubspot sent an email to their subscribers, titled “Happy Easter! Stop Hunting for Inbound Marketing Knowledge,” which went on to promote one of their upcoming conferences. Fuzzy Logic? Email content aside, sending a marketing email like this on a weekend holiday is a
…Read More

This is the last blog in a four-part series in which we review what Internet Retailer’s Top 4 (from IR’s Top 500 List) are doing on Facebook. Apple is considered IR’s #4, but when we tried to locate them on Facebook, we ran into a number of obstacles. To see what we’re talking about, start
…Read More

Unlike some top internet retailers, Dell, which has over 530,000 fans and is listed as #3 on Internet Retailer’s Top 500 , is definitely into Facebook. Judging from the level of activity and the quality of such custom pages as their “splash” and “video,” they’ve obviously poured good time and money into the efforts. With
…Read More

This blog is the second in a series of four discussing Ecommerce’s Top Five (on Internet Retailer’s Top 500 List) Facebook Fan Page strategies. In today’s blog we’ll take a look at what Staples, the #2 Internet Retailer, is doing right on Facebook. I. Snappy Splash Page! In a space that is chocked full of
…Read More

This blog is the first in a series of four which will discuss Ecommerce’s Top Four (on Internet Retailer’s Top 500 List) Facebook marketing strategies, for better or worse. In today’s blog we’ll take a look at what Amazon.com Inc., the #1 Internet Retailer, is doing right and wrong on Facebook. A. Fan Engaging Posts
…Read More

You may have seen a question coming across your personal Facebook stream already, and wondered: “What third party app is this? What will happen if I answer the questions; will some inappropriate post appear on my own stream without my permission?” There are so many gimmicky hacks on Facebook already making fans reluctant to click
…Read More

Last week, FastPivot hosted the long awaited webinar (watch archived social widget video), which featured TurnTo’s newly designed social commerce widget. Social commerce widgets like this bring three significant points of value to the Yahoo! Store merchant: 1) TurnTo’s new social commerce widget can be seamlessly integrated into the Yahoo! Store. What this means is
…Read More

We’re not naming names here, though it’s not a secret that many ecommerce merchants are buying Facebook “fans.” Though this can be a shaky bridge to cross, this isn’t an article bashing ecommerce merchants who buy Facebook “fans;” it’s a conversation starter to better understand the state of the social media industry and whether ecommerce
…Read More

Now for the first time, the team behind the Yahoo! Store platform has made it easy for Yahoo! Store merchants to “go social.” The official Yahoo! Store Blog just announced yesterday that “social share features” are now available to Yahoo! Store merchants as a standard Yahoo! Store social feature. Enabling this feature allows your customers
…Read More