The Successful 100 Mile Social Media Path

When the AP released the Youtube, Obama’s Limo Gets Stuck, the world got a shocking glimpse at how one of the globe’s most heavily protected and invested-in men became helplessly pinned over a menacing concrete angle, barely larger than a speed bump. The allusion here is to those companies who have poured 10-20-30-maybe 60 thousand
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How Using 3rd Party Social Tools May Burst Hard Earned Melons

Yahoo! News reported last week that “Fields of Watermelon Burst in China Farm Fiasco” , but they didn’t just explode as a result of some naturally occurring phenomenon…they were being souped up with growth accelerator injections. Imagine anyone trying to take short cuts in the business world, huh?! This is a good reminder to social
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Will LinkedIn's Public Offering Change Its "Worthless" Perception?

According to a May 16, 2011 article in the Wall Street Journal, LinkedIn (LNKD) is scheduled to begin trading on the NYSE this Thursday. It’s interesting to see the contrast of those who place such value in LinkedIn (previously referenced WSJ article states they hope to raise up to $274 million) especially when our Google
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Is Fan Page Border Control Really Necessary?

There’s been much in the news lately about U.S. border control and the sinister narco tunnelers, but who’s covering the Facebook border section? If you’ve ever come to a really cool Facebook fan page, like National Geographic on Facebook, and tried to post a ‘Thank you for all the great years’ or ‘Anyone seen bigfoot
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Ecommerce Merchants: Don't Neglect Your "Social" Peacocks

According to this NYDailyNews.com article, it’s apparent the Bronx Zoo can’t keep their peacocks from escaping, no more than they can keep their cobras from slithering away (a while back they lost a cobra). But it’s a hard job keeping up with feisty creatures, especially when they’re the digital variety screeching to abscond. A while
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Social Media Managers to Self: "Should I Cancel My Facebook Account?"

It’s hard to imagine that with Facebook’s raging popularity, there could be anyone out there asking, “Should I cancel my Facebook account?” Surprisingly there are, and more often than expected. The reasons are many: Facebook is a huge time waste. Reading friends’ Facebook posts creates jealously (yes, really!). Facebook violates privacy. etc. etc. The reason
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Yahoo! Stores Making a Splash on Facebook

The Yahoo! Stores we work with always go with slick custom homepages and spiffy sites throughout, but early last year we noticed that many of our clients were asking us about extending their brand to Facebook. Social media, as we’ve mentioned before, is where people are shopping now. But social media sites don’t usually come with
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Blogging 101 for Ecommerce Entrepreneurs

Many ecommerce entrepreneurs are wearing so many hats that by the time they get around to blogging, their heads are too swollen to fit into the blogging frame of mind. This is one reason why many ecommerce businesses have little to no blog presence. The ones that do have a blog presence are continually frustrated
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"Social" Users Say "I Do" at Royal Wedding

Social media just proved again that it is a leading force as the preferred communications venue, at least among Facebook and Twitter users. According to an article published on April 29, 2011 in The Telegraph, titled Royal Wedding Swamps Twitter, Facebook : The royal wedding was being mentioned around 67 times a second on Twitter
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How to Re-Post Social Content Without Being a Leaky Faucet

Consider how much time it takes to write a well-written blog. It will vary, but many writers spend anywhere from two to five hours writing a high-quality blog. After devoting so much time to spin out 800-1000 carefully selected words, oftentimes supported with a specially selected graphic, many social media marketers simply want to lick
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