Facebook makes it easy to post your thoughts to friends and fans, but how many times have you been looking for something on the back end only to break down in frustration and Google your query to find it? Facebook’s back end can be a maze for social media managers who don’t have time to
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Social media philosopher-types, with their over-sized cargo shorts, collared whites, and thumb-thick lensed horn rims are peering deep into their $7 lattes and nonplussing over whether Google can really be serious about its Google + Project? Can they truly break free from such a horrific losing streak? Industry speculation aside, because it’s not just the
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Before social media, there was email marketing–Not that email marketing ever flopped down on the mat, despite social media apostles’ persistent efforts to pound out a TKO. Ironically social media acolytes seemed to have since huddled in their corner for a last minute strategy. When they re-emerged the audience was astounded to see them in
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For years social media experts have opined on the virtues of “E-N-G-A-G-I-N-G” on Facebook, but what they don’t tell you is how much interaction you can expect. Many novices are so excited about getting on Facebook and interacting they just assume fans who “like” a page will naturally want to interact. It’s the reason they
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FastPivot’s Director of Social Media, Jonathan Poston, just returned from the New College Institute in Martinsville, Virginia, where he presented on “Marketing & Social Media for Non-profits” on behalf of the Duke University Non-Profit Management Program for the Harvest  Foundation. The workshop took place June 21, 2011 from 9am-2pm. Nearly 30 attendees participated in exercises
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Back on February 28, 2011, our Guest Blogger Weidong “Jim” Zhang wrote a blog titled “U.S. Businesses Need Face On These Top 5 Chinese Social Media Places.” Because China has effectively pushed its own social media platforms while suppressing foreign ones like Facebook, Youtube, etc., many U.S. businesses have been somewhat closed about exploring Chinese
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On May 31, 2011, Twitter’s Blog displayed this very newsworthy announcement: “Introducing the Follow Button.” The button allows site visitors to “follow” a designated account without having to leave the page their on. This announcement was somewhat expected, but isn’t really earth shattering to the world of social media. However, it should create a new
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The big TweetDeck sale was announced in recent news like this CNN Money article: Twitter Aquires TweetDeck, but what is not clear is how this move will affect users, if at all. Twitter has been known to growl and rush at third-party clients with the force of a pit bull. According to articles like Twitter
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While all the social media experts are chanting “engage, engage, engage” with more and more friends, social scientist  anthropologist types, like Robin Dunbar (study circa 1992) might say: that’s fine, as long as the magic number (150) isn’t exceeded.  Why? Because the neo-cortex apparently limits humans to being able to keep up with only as
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