Splash pages for Facebook have been around for a while, but companies just building out their Facebook Pages might consider asking someone to develop Facebook Splash pages to support or promote a brand image. Since the Facebook Splash page is the first page fans come to (though you can set the wall as a default,
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Online retailers have been desperately searching for ways to crack the social commerce code. Everyone knows that internet users are more likely to be online interacting through their social media accounts, instead of just logging onto the internet to find what they need. Many people are spending most of their day interacting on social media,
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Luxury brands are the big cats of commerce. They are too elegant and sophisticated to root around for the raw and gritty masses. They want more refined consumers, who are eager to give themselves over to vainglorious spending for the off-chance they’ll be lifted to an edgy, en vogue swashbuckler status. Because there’s no real
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Guest Blog by The TurnTo Team Shoppers online often have questions or want advice before making a purchase.  From the perspective of shoppers, they want credible advice from someone who has nothing substantial to gain from a purchase being made.  When in the equivalent situation at a brick-and-mortar store, a shopper might ask the advice
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Just as Google+ seemed to be picking up, with Larry Page celebrating its landmark 40 million users ,  Steve Yegge, one of Google’s engineers posted a rant denouncing it. It’s fair to mention that Yegge didn’t just lambast Google, but began painting the big tech. failure backdrop by slamming his former employer, Amazon, for numerous
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According to  U.S. News, 2011’s top three American business schools are: 1) Stanford University— Stanford, CA;  $53,118 per year;  enrollment,  799 2) Harvard University–Boston, MA; $48,600 per year; enrollment, 1,840 3) Massachusetts Institute of Technology (Sloan)–Cambridge, MA; $50,353 per year; enrollment,  797 For those interested in understanding how U.S. News calculates their rankings, read here.
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Facebook recently announced a new “Insights” feature for Fan Pages which allows administrators to view how many fans are “talking” on the Page. The screenshot (left) is from Coca Cola’s Facebook page (yesterday we released a Coca-Cola Facebook case study blog). This “who’s talking about this” metrics display gives Facebook Page admins a good idea
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Screenshot from Coca-Cola’s Facebook Page We know Coca-Cola broke their last traces of the cocaine habit back in 1929, so what kind of medicine are they mixing now to lure what amounts to 11% of the U.S. population to its Facebook page? How does a company selling nothing more than what some see as “carbonated
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What you say on Facebook can and will be held against you behind closed corporate doors. Kashmir Hill proved that when she posted in her recent Forbe’s article titled, “What Prospective Employers Hope To See In Your Facebook Account: Creativity, Well-Roundedness, & ‘Chastity,”  the results of a survey that bring to light a simple truth
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Like a lone road tire left to rot, small businesses deserted a Facebook growth strategy considered outdated with the advent of the Fan Page. Small business merchants were convinced that Fan Pages would take them to where they were going faster and safer than rolling promotions like they used to do on a basic Facebook
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