The industry treats ‚Äúsocial media‚Äù as if it were a simple plugin for the online store. A social strategy is much more than simply acquiring Twitter and Facebook accounts. Social strategy is about real relationships with real people. In this upcoming webinar presented by social media experts from SingleFeed & FastPivot you’ll learn how to
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FastPivot.com was recently approved for a company profile on LinkedIn.com, a social media platform for professionals. Now clients and customers have yet another way to stay in touch with us. We’ve found LinkedIn to be a great place to meet others interested in what we do: online store design, mobile store development, social media strategy,
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Savvy online merchants know what Twitter is, but many are still grappling with how exactly to use it. In a previous blog, we explained that marketing with Twitter could be done in two ways: 1) Rapid fire promotional posting or 2)¬† Relationship centered marketing. If you’ve chosen number one, the easier route, then at some
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As a part of an ongoing marketing plan, online store merchants often find themselves creating huge amounts of content. Think about it: there’s press releases, store copy, newsletters, blogs, etc. If the content within any one of those channels isn’t optimized for social-media-lite consumption, the chances of it being mentioned via social media is slim.
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Many people are still confused about what Twitter is and does. Some are so overwhelmed with Facebook and other social media out there that they’re totally ignoring Twitter. Well, that’s not entirely true: it has become standard affair¬† to add social media icons to ecommerce homepages (see FastPivot social packages below), but oftentimes the Twitter
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With over 400 million Facebook users and 14 million U.S. Twitter users, this growing social platform has the whole world simultaneously boogieing together in virtual harmony. All those clunky communication appliances of yester-year are going to the wayside as perky progressives overtake the digital frontier. Today’s technology is light, loose, smart, and gregarious. Who has
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It’s eight o’clock in the morning and everyone’s getting prepared for the annual marketing meeting. Social media is the topic of conversation. More and more of the marketing budget is going to social media, so naturally everyone wants to analyze and improve return. As the social media marketing director, you ask yourself, “what more can
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The Small Business Center of Marshall NC is hosting a hands-on “Facebook Marketing Strategy” workshop for small business owners and entrepreneurs Thursday, April 29th, from 6-7:30 pm. Jonathan Poston of FastPivot.com will be the instructor for this specialty social media marketing workshop. Though some computers will be available, attendees should bring a laptop, if they
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Creating policy for social media is no easy task since it’s a relatively new trend among marketers. In the past, outbound communications were primarily generated and distributed¬† through the PR/marketing department. With the masses now engaging regularly on social media, every employee is a potential mouthpiece for the business; for better or worse. Below are
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