Just in time for the Holiday Season: Improving Conversion Checklist

When fielding your conversion percentage to get a grip on how “healthy” your site really is, you must take into account every step of the shopping process and effectively measure the success of each stage to best understand the final conversion metric. And we mean every step: Search > Enter > Shop > Cart =
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Enhanced Features distinguish the "new" www.coffeeam.com…

It’s a fairly universal guideline that helping customers quickly & easily find the products they are looking for is the best way to keep them on your site and increase the chances to capture a sale.¬† Oftentimes, what’s overlooked is the “how” to make this happen. This month, FastPivot assisted in the launching of a
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Small but Quick Ideas for Big Holiday Results

Join us for a Webinar on October 21st, 2009 FastPivot is excited to host a webinar that focuses on some easy ways to upgrade your store for big results this holiday season. We will be covering the following topics: – Managing your shopping search engine feeds – Adding more intelligence to your email solution –
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FastPivot teams up with the Yahoo! Small Business Webinars – Save the Date!

Tune in on October 14th from 4-6pm EST as FastPivot will be highlighted during the “Yahoo! Merchant Solutions Add-ons & Features Showcase.” FastPivot will be unveiling MyAccount Social, an app developed through FastPivotSoftware for the Yahoo! Store. MyAccount Social will expedite customer check out times through saved shipping addresses and order history. Social integration will
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Yahoo! Store Development for Success

There are many things to keep in mind when launching a new Yahoo! store, re-launching an existing store or making incremental upgrades to your Yahoo! store. These are key questions to review: 1.    Can you be found? Is your site keyword rich and optimized for organic rankings with search engines? Where can people find your
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Yahoo! Merchant Solutions System upgrade on August 6th

08/04/09 12:46 PM PST: Merchant Solutions system upgrade on August 6 http://www.ysmallbizstatus.com/status/archives/847 On August 6, 2009, from 9:30 p.m. to 12 a.m. (PDT), we’ll be conducting upgrades to help improve system performance. If you do not see a notice about the upgrade in your Store Manager, your store is not affected. Shoppers may be unable
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What Are You Giving Away?

In early May, a grilled chicken campaign created a frenzy, crashing servers, creating traffic jams and miles of lines and ultimately leaving customers filling out “rain checks” when KFC pulled the plug.¬† What a lesson to be learned in the new era of marketing!! A coupon available exclusively through the talk-show host‚Äôs Web site, oprah.com,
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