As evidenced by the narrative and following examples in this The Atlantic article, Why Good Advertising Works (Even When You Think It Doesn’t), advertising almost never yields results immediately. People just don’t like to be sold, or the idea that they can be sold. Good advertising takes years of coddling, coaxing, nourishing, and patience before
…Read More

The thermometer is still red up to the eyes in summer, and black cats and vampire teeth aren’t even on the shelves yet. But it’s not Halloween or even Thanksgiving shopping sprees that bring in the year end cash either. The mother load comes from Christmas shoppers, and even with the economy in the mop
…Read More

In this 8/24/11 WSJ article, “Groupon Stumbles in China, Closes Some Offices,” reporter Loretta Chao sums it all up in the first paragraph: “Groupon Inc.’s joint venture in China has closed offices in some cities and laid off hundreds of employees, according to people familiar with the situation, raising questions about the online coupon company’s
…Read More

FastPivot’s Yahoo! Store developers recently launched MaineCottage.com’s new Yahoo! Store. In addition to programming a world class Yahoo! Store, FastPivot’s Yahoo! Store developers were also responsible for installing an advanced, top of the line, Adobe Scene 7 configurator. This product color scheme selection and zoom configurator is the Lamborghini of configurators–It’s not cheap, and very
…Read More

Earlier this week, a 5.9 magnitude earthquake gave U.S. east coasters a little shake (A few of us at the Fastpivot headquarters in Asheville NC even felt tremors hundreds of miles from the epicenter). It’s always good to have harmless reminders like this to help us remember the importance of good infrastructure. The same is
…Read More

The theory around the 301 redirect is that you can move from a non-Yahoo! Store to a Yahoo! Store and protect where you sit in the search ranking world (Yahoo! Store urls and naming conventions are different than what your non-Yahoo! Store’s would be). If you’re a non-Yahoo! Store merchant and want to migrate to
…Read More

NovelGiftBaskets.com: We Love You Guys Too! Warm regards! The FastPivot Team RE: “The FastPivot team did a phenomenal job transforming my website from a template blog into an extremely professional looking, full service web site.  Their team is thorough and courteous, extremely helpful throughout the entire process.  From the initial sign on to each and
…Read More

With the FastPivot developed “Quick View” feature for Yahoo! Stores, customers can view quick facts about a particular product while still on the home (optional) or section page with the “Quick View” feature. Product information displays in a “lightbox” with a choice of view options, including:  a mini image, product name, product description, options and
…Read More

With the economy still on food stamps, it’s all about saving pennies, recycling cans, and cutting coupons for everything from toilet paper to web design. Efficiency gurus are salivating at opportunities to clean waste off the rungs of the corporate ladder and from around the seals of gunky production cogs. “Lean” traces back to Toyota,
…Read More

August 4th, 2011 is a day many won’t forget–the NYTimes made sure of it with this headline: Stocks Plunge on Fears of Global Turmoil. The DOW dove over 500 points, and “with a steep decline of around 5 percent in the United States on Thursday, stocks have now fallen nearly 11 percent in two weeks.”
…Read More