This is a guest post from Josh Wardini, Co-Founder, Serpwatch Pay-per-click (PPC) advertising has been around for quite some time and is one of the oldest digital marketing techniques in the game. One would have expected this mode of advertising to fade out. However, as the recent stats show, it is still a very dominant
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Don’t Do PPC on Your Own
FastPivot has always been an industry leader in the design and development of top e-commerce and e-business website solutions. As always, our first priority is helping our clients grow their sales with the best resources. Building on almost two decades of procuring top-notch talent to ensure our clients’ ongoing success, FastPivot has recently added another
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Google Trusted Stores come to Yahoo Store merchants
Some of the biggest marketing news to come along in a long time for Yahoo Store merchants – Yahoo Store merchants (with sufficient order volume) can now apply for inclusion in the Google Trusted Stores program. This is a significant traffic and conversion potential for many merchants. Not only does this allow store owners to display the Trusted
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“Google Mobilegeddon Update” – Mobile Preferences Rolled out April 21: What now?
The Google Mobilegeddon Update rolled out by Google on April 21st! For most of our clients, it was not as bad as we thought it might be. Thanks to the hard work with the folks at Yahoo helping to make the standard templates more mobile friendly, every Yahoo Store owner has access to a mobile
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We Love LA! We Love Internet Retailer Focus! We Love Mobile Design at IRCE IRLA!
We are pretty excited to be heading west to lovely WARM Los Angeles! By invitation, Fastpivot is fortunate to participate in the conference doing both site consultations and engaging with the audience on the topics of strategy, usability and design. Grant Henry will be providing site consultations and Matt Ledford is co-facilitating an interactive session. We
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FastPivot is expanding-know sharp Google Marketing SEM professionals?
Paid Search Analyst-Google Adwords Our growth is creating opportunity for great people to join our team in search engine marketing (SEM). If your life mission lines up with our mission of helping good people build great businesses that make a difference, you owe it to yourself to check us out! The candidate will be responsible
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SEO for Ecommerce in a Post-Panda-Penguin world. Steady Plodding Wins.
SEO for Ecommerce Has Changed Post Panda & Penguin Recently a new client was asking about essentially “buying links to get more free traffic by getting your site ‘listed’ faster.” My how SEO for Ecommerce has changed but the same old spammy marketers have not. Please permit this cautionary tale, a true story. We have
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2013 Yahoo! Merchant Summit Recap
Just back from the 2013 Yahoo! Merchant Summit in Santa Clara, CA. It was a hectic 48+ hours; talking to customers, prospects, partners, competitors, and Yahoo! company personnel. I’d rate it “better” than the last couple of years. Here are the key takeaways for me: 1. Attendee Optimism Optimism was much higher compared to the
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Five Takeaways from Internet Retailer 2013
Five Takeaways from Internet Retailer 2013 Internet Retailer Conference and Expo (IRCE) 2013 is in the books. I’ve been attending the conference for years. I think the first time was 2003 when there was something like 300 vendors. A decade later, the organizers announced attendance and exhibitor figures of 9,500, and almost 600, respectively.
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NetSuite Acquires Order Motion: A Good Idea?
NetSuite Acquires Order Motion! Netsuite acquires Order Motion! Our congratulations to both the OrderMotion and NetSuite SuiteCommerce team! If you hadn’t heard, or read the news reports, NetSuite acquired OrderMotion earlier this month. OrderMotion’s order management, order processing, and inventory management capabilities will be rolled into NetSuite to bolster its existing functionality in these areas. What
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