The hard part for any business owner is tracking the effectiveness of their team and ongoing marketing campaigns. So, every year we re-evaluate our internal business KPI’s [Key Performance Indicators]. One of the key KPI’s for any company is Conversion Rate. Conversion Rate definitions and statistics are across the board depending on your industry. We
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Optimizing Your Adwords Spend
“If you’re getting the most out of your Google AdWords spend, you’re running way more than just one ad at a time. PPC pros have set up multiple campaigns — and multiple ad groups and ad variations within those campaigns — all with different copy, calls-to-action, offers, and destination URLs that align with the searcher’s
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"How much do eCommerce websites cost?" eCommerce Store 101: Learning Series
This is the one statement that every person we talk to asks. It’s also the hardest one to answer in many cases. Having built several thousand eCommerce stores over the last 16 years and most likely having talked to tens of thousands of prospects, we’ve come to realize that there is no easy answer for
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Matt Ledford, FastPivot President Presenting at IRWD 2013
IRWD 2013 (Internet Retailer Web Design conference) will held in Orlando Florida again this year, from February 11-13. 53 expert speakers will be at this year’s conference, including keynotes: Bernard Luthi, COO & CMO – Buy.com, Jason LaRose, SVP, Ecommerce – Express, Yona Shtern, Co-Founder & CEO – Beyond the Rack, and Reid Greenberg, Director Ecommerce
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Put your customers to work using Pinterest – More Sales and Better Merchandising
Generate additional sales while employing your customers. Let them help merchandise your products for a fraction of the traditional marketing costs using Pinterest [while keeping them on your site longer]. For those still aren’t sure what Pinterest is, here is how Pinterest describes itself: “Pinterest is a Virtual Pinboard. Pinterest lets you organize and share
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