Cool mornings and early sunsets say it loud and clear: fall is here. For the internet retailer, October is the time to plan how to “drive” the thoughts of consumers from traffic jams, packed malls and out-of-stock merchandise to the quiet, stress-free comforts of their personal computers, at home and surrounded by the sounds of
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Feliz Naviblog … Nogging and Blogging for the Holidays.
Admit it. You want to connect with your customers‚Äîbefore Christmas. You want to create marketing buzz for your holiday shoppers. You want to blog. The positive influence and increased use of blogs is undeniable. They‚Äôre EVERYWHERE. Perhaps blog marketing and business blogging was once considered a passing online fad, but no longer – the era
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One Bad Apple: What a Great Web Design Firm is… and Should Do… for You
We’ve been asked a lot of questions about our company, its practices, and its people. Some have been due diligence; some have been a shade invasive. But we know that we get asked these questions not because people are necessarily nosy…but because we’re going to work together on one of the most important things in
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Google Adwords offering new Metrics and Insight
Google has recently offered a new metric available in their Adwords reporting system. Impression Share reflects the percentage of impressions that your ads see in relation to the entire market. In addition to this information, Google also makes suggestions on the percentage of impressions lost due to a low Ad Rank and the percentage lost
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FastPivot.com and ScanAlert Partner to Deliver Security Certification Services to Yahoo! Merchant Solutions Market
NAPA, CA–(Marketwire – June 21, 2007) – FastPivot.com (formerly Ydesigns.com) has finalized a partnership agreement to promote ScanAlert’s HACKER SAFE certification and Payment Card Industry Data Security Standard (PCI DSS) validation services to its thousands of clients, most of which are hosted on the Yahoo! Merchant Solutions platform. The agreement between one of the most
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Come Say Hello at the Internet Retailer Conference – 2007!
Look for us! Members of the FastPivot team will be attending Internet Retailer Conference & Exhibition June 4-7, 2007. If you’re planning to attend the conference, we are available to friends, clients and prospects at the Yahoo booth as well as in sessions and just perusing the show floor. For details on our schedules and
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The Value of Site Optimizing and Testing – FREE Webinar from FastPivot!
Have you wondered why, or if, you need Optimization and Analytics for your ecommerce site? What is testing and why do it? And, who needs it? You are invited to participate in a free webinar on – Optimization Value and Basics. In one interactive hour, these questions and more will be discussed by the experts.
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Credibility is Key for the Peace of Mind of Online Shoppers
Credibility indicators on your site have been proven to increase sales conversions up to 14%. Now is the time to make incremental improvements on your store that will grow your next two quarters into the best yet! One simple step is to increase the credibility of your site by associating with brands and seals that
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Yahoo Search Marketing’s Ultimate Connection Contest
Yahoo Search Marketing’s Yahoo! Ultimate Connection Contest is being held to help small business owners connect with new customers through online advertising and to some of the world’s leading marketers. The prize package includes: An “Ultimate Connection” power lunch in New York City with the up-and-coming entrepreneur winners and top-ranking marketing stars A $25,000 budget
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Google Analytics Gets a New Layout!
It’s been a little over 2 years since Google acquired the Web Analytics system, Urchin. While sporadic updates have been made to the system, we have yet to see a complete visual overhaul until now. With new design features, customized reports, email reporting, and a very detail dashboard approach, the new Analytics Beta is quite
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