IDC: Mobile To Influence 28% of Holiday Spending

A November 22, 2010 IDC Press Release reveals “that mobile shopping “warriors” (hyper-connected individuals) and mobile shopping “warrior wannabies” (moderately connected individuals) will account for 28% or $127 billion of the $447 billion the National Retail Federation (NRF) predicts U.S. consumers will spend this holiday season…For retailers, the impact of mobile shopping warriors will be
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In Some Cases A Smaller Facebook Fan Base Can Rouse More Bustle

It’s a common assumption that more Facebook Fans equal more visits and interaction on the Fan page. This is not always true, as we’ll see in the following comparison. 1) The first Facebook Fanpage case we studied boasted close to 20,000 Facebook Fans, which isn’t bad for a national e-store.¬† Social media managers were posting
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What Happens If You Unfollow Most Of Your Twitter Followers?

At FastPivot we’re always experimenting with social media to better understand how it can help our e-commerce clients. In this spirit of experimentation, we recently posed this question: “What happens if you unfollow most of your Twitter followers?” First, let’s address some background that will lead into the reason why anyone would want to unfollow
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FastPivot Launches Next Generation "Create-and-Share" Contest Application For Ecreamery

By Jennifer Boos “Fresh,” “exciting,” and “interactive” are all adjectives that are commonly heard around FastPivot HQ. They are a must these days to keep customers coming back, increase traffic, and consequently sales, in your ecommerce store. At FastPivot, we’ve recently taken social to the next level with a ‚ÄúCreate-and-Share‚Äù contest application, which uses Facebook
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Five Tips For Using Linkedin To Initiate Connections, Sales, Partnerships etc.

1)    Fully develop your profile. Include your work history, industry, photo, references, and even the books you’re reading. All of this validates who you are when prospects view your profile on Linkedin. Also, when you’re going through your settings, remember to make your profile available for the public viewing, so prospects who aren’t on Linkedin
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Mobile Commerce Bar-Code Scanners Add New Layer To Comparison Shopping

Just the other week at IR’s 2010 Mobile Commerce Conference in Chicago, FastPivot had the pleasure of meeting many other mobile commerce industry experts. Among those were Itay Sharfi,Portfolio Manager at Nokia & Organizer at Mobile Monday Boston, who has since discussed mobile commerce in email exchanges with FastPivot in such a manner that not
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FastPivot's Jonathan Poston Honored To Serve As A Key Speaker For Ecuador Government Hosted Technology Innovation Conference

FastPivot’s Director of Social Media Communications, Jonathan Poston, was honored to serve as a “Key Speaker” at Ecuador’s Ministry for Coordination of Production, Employment and Competitiveness’s tenth InnovaEcuador Innovation Forum in Quito, Ecuador.¬† This Government of Ecuador hosted¬† conference was organized by RoadMak; A sincere thanks to everyone on the RoadMak team: Steven Wille, Julio
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FastPivot's Yahoo! Store Designers Sew New Pattern For Atlanta Thread

FastPivot’s team of Yahoo! Store designer seamstresses are connoisseurs of¬† world class Yahoo! Store patterns, carefully reviewing the fabric of each “before” Yahoo! Store before deciding on a re-design strategy. Then with an artisan’s eye, our Yahoo! Store designer virtuosos labor tirelessly to weave together that masterpiece Yahoo! Store tapestry that just weeks before existed
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FastPivot's Virtual Team Expert Pauses Workday To Slay Half-Ironman

By keyboard, night or day, Daphne Kirkwood personifies the “human” in HR. With her super sunny disposition and brainy command of FastPivot’s virtual relations, she proves the value of her “HR Director” designation on a daily basis. In fact, she’s our virtual team management expert go-to-gal too. Offline, Kirkwood is anything but human. As any
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