The graphic below is a screen shot from Simply Youth Ministry’s “The Way I’m Wired” DVD product page. If you wanted to buy the DVD on that page, you click on “Add to Cart.” After clicking “Add to Cart,” you would normally go on to purchase the product, but with this new cross-sell feature, a
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Overcoming Mobile-commerce Phobia
The recently published New York Times article titled “Retailers Retool Sites to Ease Mobile Shopping” covers about everything we’ve been saying about mobile for over a year now. To summarize for the sake of simplicity: Because the world is going mobile (with web-enabled mobile smart phones at that), mobile commerce is here and only projected
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How the Quick Look Feature for Yahoo! Stores reduces cart abandonment
Our Yahoo! Store developers have learned over the years that customers want efficient navigation pathways. In other words, ecommerce customers want to be able to be able to easily find and purchase the product for which they are looking. To make this process more efficient, our Yahoo! Store developers are installing Quick Look “short cut,”
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Coolibar.com (Interview): How to Leverage the Yahoo! Store Platform, Without the Lemons
This is a story about how one Yahoo! Store merchant used FastPivot RTML programmers to update Coolibar’s Yahoo! Store with a custom product selection display and a real-time customer-oriented inventory interface–all without a single pucker from those glitchy lemons everyone in the ecommerce world hates to deal with. When merchants first launch their online stores
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Yahoo! Store Developers Give The Platform More Flexibility
The Yahoo! Store platform is considered a rock solid foundation from which to develop. It’s hosted, maintained, and supported by the best and brightest Yahoo! Store development engineers in the world. Because so much time and attention is required to sustain higher than usual levels of security and reliability, many merchants have come to see
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Engaging fans with Facebook's new "Questions" feature
You may have seen a question coming across your personal Facebook stream already, and wondered: “What third party app is this? What will happen if I answer the questions; will some inappropriate post appear on my own stream without my permission?” There are so many gimmicky hacks on Facebook already making fans reluctant to click
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Yahoo! Store shoppers more likely to engage with social widgets
Last week, FastPivot hosted the long awaited webinar (watch archived social widget video), which featured TurnTo’s newly designed social commerce widget. Social commerce widgets like this bring three significant points of value to the Yahoo! Store merchant: 1) TurnTo’s new social commerce widget can be seamlessly integrated into the Yahoo! Store. What this means is
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Buying Facebook Fans: Savvy or Slack?
We’re not naming names here, though it’s not a secret that many ecommerce merchants are buying Facebook “fans.” Though this can be a shaky bridge to cross, this isn’t an article bashing ecommerce merchants who buy Facebook “fans;” it’s a conversation starter to better understand the state of the social media industry and whether ecommerce
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Yahoo! Small Business Releases New Social Media Sharing Feature For Yahoo! Stores
Now for the first time, the team behind the Yahoo! Store platform has made it easy for Yahoo! Store merchants to “go social.” The official Yahoo! Store Blog just announced yesterday that “social share features” are now available to Yahoo! Store merchants as a standard Yahoo! Store social feature. Enabling this feature allows your customers
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How to Keep Your Ecommerce Product Page SEO From Slithering Away
Like the Egyptian cobra which just escaped from the Bronx Zoo, your ecommerce product page SEO could have slithered through the cracks too. The good news is that Bronx Zoo officials expect to catch their elusive cobra within weeks. The bad news is that your product page SEO may never be found; that is, unless
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