With consumers spending more time on social networks like Facebook, ecommerce merchants have been forced to move their marketing to these platforms as well. It would be nice if merchants never had to leave their own storefronts to reach customers, but the reality is ecommerce merchants must meet customers wherever they are. For social media advertising, that means setting up a Facebook page and a solid plan to market products and services to targeted social customers.
But many social customers aren’t wanting to to be “sold,” at least not in the traditional sense. They’re on Facebook and other social platforms to make friends. This means retailers must also be in the “friend” making mindset and appeal to potential customers with that in mind. Thus company Facebook fan page marketing should not be a constant string of deals and new product announcements, without sprinkling in dialog, wit, and other non-direct sales related activity to keep fans engaged. However, we all know social marketing results must yield sales or we find ourselves in the business of providing free entertainment, which can’t last long. It’s even more challenging when one considers how difficult it may be to persuade customers to leave their comfy spots on Facebook to visit your ecommerce store to shop around, however there are beginning to be options around those hurdles–like letting your customers shop directly from Facebook.
There are a number of ways to design a store in Facebook, from building it from scratch to installing a pre-built solution like Payvment–like we recently did for Try Chips (Facebook store sample in below screenshot):
Some custom-developed ecommerce stores for Facebook can be outrageously expensive, but this convenient Facebook store integration by Payvment is a cheap and easy way to experiment to see if your Facebook fans will buy goods directly from you in Facebook. While it’s pretty cool, we’ve found that Payvment’s Facebook shop links need to really standout for customers to buy from your Facebook fan page. Also, make sure that whoever installs your Facebook store has a good plan in mind for pointing fans to your new store, as many fans don’t even know that it’s possible to shop from Facebook Fan pages yet!!
For those interested in learning more about integrating Payvment stores for your Facebook fan page, contact FastPivot.
