Getting International Traffic? Install Google Translate!

Earlier this month, we published a blog about installing Google Translate for Yahoo! Stores. Since that time we have had a number of merchants asking us about installing Google Translate for their Yahoo! Store. When we consider how installing Google Translate fits into an international marketing plan, we must look at where this feature really
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Facebook "Page" Admins Can Now Schedule Posts

Facebook has recently added a new functionality to Pages, so admins can schedule posts up to six months in the future. It’s no shock that Facebook has allowed Page managers to schedule posts, as it is a critical tool for brands who want to meticulously plan an editorial calendar, especially around publication times when no
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Big Bounce in Yahoo! Store Mobile, Toward Responsive Design

Ever since mcommerce hit the block, FastPivot has been developing solutions to facilitate intuitive mobile device navigation and conversion. This has put us in direct touch with millions of critical metrics, and ultimately toward innovating responsive design for Yahoo! Stores . (*More on responsive design for Yahoo! Stores after we look at some year over
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Email Rules: Constant Contact Versus MailChimp

A couple of years ago, we wrote a blog titled: Will Social Media Replace Email?¬† The post was meant to be controversial, and it got a ton of commentary on Linkedin, Facebook, and Twitter. One of the most poignant critiques was, “If social media is going to replace email, then why do you need an
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Aussie Ecommerce Giant "Taxing" Visitors Using IE7

Everyone hates taxes right?! Especially anything resembling a tax on internet use. However, the tax we’ll be discussing here is a tax most ecommerce merchants will welcome. That is because the tax is imposed by the merchants, for the merchant’s own sanity! Let us explain. What merchant here hasn’t been ever steady in using high
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Is Organic Traffic Really "Better" Than Paid?

First, there is no such thing as free traffic, as most retailers already know. Everything has a cost. Even organic traffic doesn’t magically visit without retailers paying someone¬† 30, 40, 50, 60k a year for content development (graphics, copy, etc.), SEO, interactive landing page development, etc. Sure, a one person shop might mean the owner/merchant
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How Will New Google Product Search Fees Affect You?

The good ole’ days of submitting product to Google Product Search are almost over. According to SingleFeed’s blog, a FastPivot partner, come this fall (2012), merchants will be charged to submit their products to Google’s Product Search: Google Shopping in the US will be switching from a free shopping engine to a pay for model,
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Classes Every Ecommerce University Should Teach

Last month, Gene Marks wrote a piece for the Philly Post titled, Ten Classes Every Business School Should Be Teaching, which has inspired us to extend this concept to apply to ecommerce merchants as well. In this article, we’ll be addressing his points (denoted by the headings in bold below), and discussing how and if
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LinkedIn Hacked & Passwords Stolen, As Ecommerce Brands Squirm

According to Baseline Magazine, LinkedIn was recently hacked, and over six million passwords were stolen. If you can’t log into your LinkedIn account, then it’s likely your account was hacked. In this official message, it’s clear that LinkedIn is restoring accounts and apologetic, but the issue here isn’t necessarily LinkedIn’s responsiveness to such a system
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Installing Google Translate For Yahoo! Stores

Google Translate has been a top website and language translation tool for some years now. People from all over the world use it to translate words and sentences from their native language to one of dozens available for translation. As a general tool, Google Translate can be helpful, and depending on the language, quite accurate.
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