Just when we thought Google and China had become mutually exclusive terms, the news comes out in this April 3, 2012 Reuters article, Google to Grow Display, Mobile Ad Businesses in China, that: Google Inc will continue to invest in China, where it has a testy relationship with the government, with a focus on growing
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The "Big Hairy Spider" Facebook Update Makes Merchants Prey to New Fees
Facebook is a wickedly wide web of news, people, businesses, and all sorts of other tchotchkes that inevitably entangle with user streams and ad nets. But make no mistake, Facebook is not a user generated “web” like the world wide variety. It was spun by a host of spiders loyal to Facebook’s profit and loss
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YSB Rolls Out Youtube Channel Resource for Yahoo! Store Merchants
Yahoo! Small Business (YSB) is a key resource for merchants operating on the Yahoo! Platform. As such, YSB would like to keep Yahoo! Store merchants there. What better way to do that than to provide a constant stream of “help” resources useful for improving traffic and sales? There are a number of FastPivot produced Youtubes
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When Etailers Unintentionally Attract International Traffic
This March 20th, 2012 NYTimes.com article by Stephanie Clifford, U.S. Stores Learn How to Ship to Foreign Shoppers, highlights the fact that ecommerce stores are “going international”, even without the intentions of doing so: “We were getting international traffic,” said Kent Anderson, president of Macys.com. “It was coming whether we were offering them, frankly, any
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Case Study: LinkedIn Groups Drives Ten Times More Traffic Than Facebook
Remember the proverb that “statistics don’t lie, but statisticians do”…all true, without context. Here’s the back story. LearnChineseBusiness.com started posting informational “news” blogs in October of 2011 on zero budget and has done pretty well using keywords and gaining traction with organic traffic and back links. And because there’s so much hype around being on
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Simply Youth Ministry Reveals Secret Social Media Handshake
Justin Boling, who manages Simply Youth Ministry‘s social media campaign (boasting 12,000+ FB fans!) recently let us in on their secret handshake, or formula for success if you will. For those who know Justin, no it’s not about him believing that skinny jeans are cool and lucky, like some football players do with their special
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FastPivot President, Matthew Ledford, to Speak at Internet Retailer 2012
It’s about that time: Internet Retailer 2012 will be held June 5-8 in Chicago, and FastPivot President, Matthew Ledford, will be speaking again this year. Ledford serves regularly as a speaker for the various IR conferences. But more importantly, IR events are a great time for FastPivot to meet clients in person. Every year we
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Google Deals E-tailers Two More Losing Hands
At least in Vegas the dealers don’t stack the decks. Google does, and they do it quite well. Only a tight cabal of executive juggernauts know what search engine algorithm cards await release. A 2011 round of Google Panda updates were laced with a lethal dose of digital cyanide, one that would have sentenced many
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Image Strategy for Yahoo! Store Merchants
According to Chas Edwards’s “In Age of Pinterest, Instagram, Marketers Need An Image Strategy,” published yesterday on Adage.com, the internet as we know it is hurtling through a metamorphosis that will leave the average user processing concepts not by what they read, but through the images by which they interact. Case in point: Facebook will
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The Difference a Consulting Approach Makes for Yahoo! Store Merchants
Occasionally we get calls from Yahoo! Store merchants looking for widgets or plug-in designs, which we can do, but without a comprehensive approach, doing these kinds of “chop jobs” just sets everyone up for a loss. Fastpivot president, Matthew Ledford, is always reminding everyone on the team that “we really aren’t just a web-design group,
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