Today we’ll discuss the best strategies for setting up your AdWords shopping campaigns.
So long Match Search Query, We Will Miss You!
Google Announced recently that they will begin to block sending keyword data from Google Adwords to 3 party providers, including Google Analytics. As a data analyst, one of my roles is crunching numbers to help businesses make data driven decisions. In order to do that, I depend on having as access to as much data
What did Google AdWords announce on April 22?
Google had a few announcements to make about Adwords on April 22nd, 2014. Let’s dive in and see what they said and how it affects you.
How can e-commerce sites use schema markup?
Today we’ll look at how and why an e-commerce site would want to use schema markup on their site.
Tracking Blog Performance in Google Analytics
The new custom dimension feature in Google Analytics lets you easily track server-side values that can be pushed into G.A. for advanced tracking.
Need to Know: Universal Analytics Rolls Out of Beta
Google announced on April 2nd that Universal Analytics was released from beta status. Universal Analytics is now Google Analytics and Google Analytics is now Universal Analytics. We’ve been working hard behind the scenes ourselves to help our clients prepare for this roll out. If you’re a Yahoo! Merchant Solutions store owner and use Monitus, we
How to Set Up Ecommerce Tracking in Google Analytics
Note: These instructions is for sites that accept on-site transactions and don’t use third-party vendors for their ecommerce transactions. If you’re an online store that hasn’t set up ecommerce tracking in Google Analytics, you’re missing a great opportunity to make better decisions by using data collected from visitors and buyers. By using just a plugin
How to Design a Google Analytics-Friendly Website
Taking the time to design a Google Analytics-Friendly website is time well spent. By planning navigation and buy paths, and identifying pages that are critical to recording visitor and shopper buy paths, you’ll collect the analytics you need to confirm what’s working well and what’s not. How to design a Google Analytics-friendly site is a
The Five Metrics Every Ecommerce Site Should Track in Google Analytics
At the heart of every ecommerce site should be a great analytical reporting solution like Google Analytics. At FastPivot, we love Google Analytics and we love helping businesses make data-driven decisions. Google Analytics can give you a lot of data. For large retailers with a full-time analytics department, mountains of data are good. For smaller