Category: Social Media

Put your customers to work using Pinterest - More Sales and Better Merchandising

Generate additional sales while employing your customers. Let them help merchandise your products for a fraction of the traditional marketing costs using Pinterest [while keeping them on your site longer]. For those still aren’t sure what Pinterest is, here is how Pinterest describes itself: “Pinterest is a Virtual Pinboard. Pinterest lets you organize and share [...]

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Posted by in Ecommerce, Social Media on Sep 19, 2012

Facebook "Page" Admins Can Now Schedule Posts

Facebook has recently added a new functionality to Pages, so admins can schedule posts up to six months in the future. It’s no shock that Facebook has allowed Page managers to schedule posts, as it is a critical tool for brands who want to meticulously plan an editorial calendar, especially around publication times when no [...]

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Posted by in Social Media on Jun 25, 2012

A Simple Way to Test Fan Interest, When Facebook Business Page Activity Is Down

With the sparkle of Facebook wearing off for many retailers, and the fact that determining the value of “likes” is like appraising a seaside house just before a strong hurricane blows in, some are questioning whether the efforts on Facebook are worth the return. In fact, many out there wonder with Facebook’s newest round of [...]

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Posted by in Social Media on May 21, 2012

Big Brands Ignoring Facebook's New Timeline?

Yesterday, we discussed the Facebook Nine and looked at how they were doing with likes and engagement on Facebook. Today, we’ll look deeper into how one of the big guys out of these Facebook featured retailers is doing with the new update: Nike, which has a 1.55 engagement rate ( 8,884,875 likes / 137, 752 [...]

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Posted by in Social Media on Apr 26, 2012

How the "Facebook Nine" Are Leveraging Timeline

In our last blog on Facebook’s newest Page update (March 30, 2012), we discussed general user-perception of the change. Today, we’re looking closer at the companies Facebook features on their Introduction to the New Pages. It should be safe to assume that these nine “featured” companies are doing something right in order to represent Facebook’s [...]

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Posted by in Social Media on Apr 25, 2012