| Fully Customized
site layout and interface:
- Custom graphics by our in house artists guarantee
a fresh face for your store build or upgrade.
Marketing and Custom Programming Merchandising
Modules
Viral Marketing & Connection Tools:
- Email a Page to a Friend
- Sends a full HTML email of the page to browsers
of friends and colleagues, including order button
in most browsers! Most others just send a text
link! Put the order button in their inbox!
- Bookmark This Page - Use
the power of suggestion to have your site remembered
and bookmarked. (For Internet Explorer Browsers
only)
- Subscription Acquisition field/Opt-In
Email Capture - On the average site,
98% of visitors don’t purchase but need
a way to establish an electronic relationship
with you. Gain their permission to contact them
with valuable offers in the future!
- Custom SEO Fields - Custom
Search Engine Optimization Fields to include:
Meta description, meta keywords, alt image tags,
custom title tag overrides. (Does not include
writing content, simply the ability to upload
custom content and further optimize your site's
content. Content optimization available separately.)
Navigation and Merchandising Modules:
- Text Navigation with Mouseover -
helps with Search Engine Optimization, great
for navigation and quick page loads!
- Cross Sell Column at Home Page -
great for featuring products right the front
door as shoppers enter!
- Cross Sell Column at Section Page
- more focused merchandising on every section.
Offer “Hot Products” “Top
Sellers” or other category where you may
feature products.
- Cross Sell Footer at Item Page
- great opportunity to up sell associated items!
- Order button above Caption Field
(in first screen view on item pages) - studies
have shown that by making order button visible
in the first screen shoppers see they are more
likely to click and add to cart.
- Enlarged Item Image Popup -
view product photo detail in a new window, very
tidy and professional way to show textures,
labels and larger image of a product without
compromising load time of item pages
- Custom SEO Fields - Custom
Search Engine Optimization Fields to include:
Meta description, meta keywords, alt image tags,
custom title tag overrides.
- Text Hyperlinked Sitemap -
make it easy for shoppers to navigate your site
at a glance.
- Breadcrumb Navigation - Primarily
at the top of the pages, like "Princeton
Notes" helps shoppers identify where they
are in the store.
Shopping cart customization to include:
- Integration of store branding into checkout
pages
- Installation of modified header/footer and
left navigation (if applicable)
- Modification of buttons to encourage completion
of checkout
- Installation of modified Checkout Progress
Indicator to allow shoppers to determine where
they are in the checkout process.
Web Store University classes taught live
and online using gotomeeting::
- Yahoo Store Basics (2 hours)
- Data Management Class (1
hour)
- Both classes are available to more than one
member of client organization and may be taken
more than once.
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