Metro Medical Online

The redesign is a dramatic approach away from their former store and work done includes a new logo. Softer colors, removal of the left navigation and larger merchandising areas are most notable. A very useful way to merchandise products was developed through a “hybrid” product page for showing products with one description, but options that determine pricing. It clearly lists all the options available for that product without drop downs or confusing pricing add-ons (+$23, etc.) and allows adding a quantity choice before adding to cart.