A Holiday Check Up Tip:

Now is a great time to make sure your store is ready for the holidays. When was the last time you or someone you know critiqued your site from the perspective of your ideal customer? For maximum conversions, you must take into account every step of the shopping process and effectively measure the success of each stage to best understand the final conversion metric.

Follow these tips to see if you are ready to take on the holiday season full force. (excerpts from full article)

Search > Enter >
Shop > Cart = Purchase

The Search:

  • What “ready-to-buy” key phrases would be valuable to position your product or section pages with?

The Entrance:

  • Are the customer’s most important questions answered first?
  • Is the customer presented with “information overload” upon arrival?

The Shopping Experience:

  • How many “clicks” are your visitors
    away from a purchase?

The Cart:

  • Is the checkout process seamless
    and comfortably integrated in your
    site design?


Viewing your store from the perspective of a potential customer (or asking someone to critique it for you) is a valuable step in catching little nuances that may make the difference between converting or losing a sale.

Our strategic team is well-versed in conducting reviews and audits of online stores and are always available to make recommendations and implement them. Make the most of this season and improve your store for ongoing success!

 
Our Newest Client
Store Launches
 
Enhanced Features distinguish
the "new" CoffeeAM

Last month, FastPivot assisted in the launching of are-designed and re-engineered www.coffeeam.com, bringing a whole new level of user interface to their site.One of the highlights is a dynamic and interactive “product categorize” based on roast profiles, and built in a way that screams “a Yahoo! Store can do that?!”

This is just one example of how FastPivot can take a normal online store and, from the inspiration of a client’s inquiries, transform it into a site that people will want to come back to over and over again.

Have an idea of your own? Don’t hesitate to contact FastPivot to discuss the possibilities of making that little idea a big turnaround success for your Yahoo! Store.
Read full article.
 

$100 off -- minimum 6 hour
Strategic Site Evaluation and
User Interface Review.
Book by Nov. 13th.

Please contact us for more information
on the Holdiay Evaluation Special.

 
For ideas on growing your business through more traffic, better email marketing, more efficient operations, better design and merchandising or ways to improve your online operation in general, call our account services team at 888.770.8883. Visit us on the web at the new www.fastpivot.com.