Starting a generic blog on a third-party site is like building a vinyl "add-on" room to your brick home on a vacant lot one hundred miles away. It just doesn't make sense. In order to really get the most from your blog, it should be custom-skinned and fully-integrated into your online store site.

The whole idea behind making your blog a part of your store site and skinning it with your own branded design is to make customers feel as though they've never left home. Navigation should be convenient and familiar. Every store page should satisfy your customers' needs and serve as an intricate part of the whole, especially the blog page.

Social Media is the new search...
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Yahoo! Stores allow the display of item options on the product page. But, what happens when you track items with the same description by separate ids, the options, such as size, change the price or you want to allow rentals of the item listed? With some custom programming, FastPivot has the ability to create a variety of “hybrid” page layouts. Smart Yahoo! store design upgrades like this are powerful when it comes to increasing conversion rates.

Babybeat.com’s new custom hybridized design combines both rental and purchase options all on one page. This reduces the potential for getting lost while clicking through. It also cleanly organizes product content into tabbed sections. This advancement is significant and should
prove to make navigation more convenient.

Missiongiftshop.org has some products where size is the only differentiating factor. Rather than making a customer have to look through page-by-page in order to make a decision and suffer from potential click-confusion, FastPivot created a hybrid product page layout. A customer can read the product’s description and view the size options all on one page, then choose which size they want (or several) and add-to-cart.