When most people use onsite optimization tactics with SEO, they usually only make changes to the content itself, when many behind-the-scenes factors could very well be causing hiccups. Those hiccups deter a search engine crawler’s ability to follow and understand the structure and content of what you are putting out for actual humans to read.

Often ignored behind-the-scenes factors include: domain, code, layout, or scripting issues. Getting the most out of your SEO efforts requires an ongoing, multi-pronged strategy that doesn’t just stop with creating great keyword-rich content and getting external links pointing to it. Read More »

Every online store owner would love to visualize their store positioned naturally on
the first page of Google search results, but
it’s going to take more than the regular SEO tweaks to make this a reality. It’s got to be atotal team effort.

The marketing department, product marketers, visionaries, content creators, programmers etc. all have a role to play.

There’s only one caveat: A solid all-departmental hands-on-deck SEO strategy
will bring in the traffic, but make sure usability hasn’t been compromised from the heavier focus on SEO. Read More »

After this year’s massive earthquake hit Haiti, FastPivot.com President Matthew Ledford responded by:

1. Giving employees a paid day off from work to lend a hand at a local non-profit for the day. Great works were done by everyone on the team in memory of Haitian Earthquake victims.
   
   
2. Initiating a (1 + 1 = 4) Matching Gifts partnership with Salesforce.com Foundation to raise $500,000 for immediate relief to Haitian earthquake victims. FastPivot.com employees who donated just a dollar
   to the Haiti relief efforts through Salesforce Foundation multiplied their charitable efforts by four! Read More »

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FastPivot.com takes delight in creating
brand new, custom Yahoo! Stores around myriad of novel and cerebral inceptions. We
can even re-breathe life into an already-established, under-performing Yahoo! Store, without damaging fragile internals.