According to Executive Summary of Marketing Sherpa’s 2010 Social Media Marketing Benchmark Report: “An important transition in the use of social media for marketing purposes is taking place. In the past year, marketers have been captivated by the ample hype about Twitter, Facebook, blogs and other social media platforms. Their reaction was, for the most part, counter-intuitive to proven marketing principles. They jumped into this new medium thinking tactically about the the latest social media platforms they could add to the mix rather than thinking strategically about the objectives they needed to achieve.”

What this report quote indicates is that many businesses have jumped on board with social media without really analyzing it’s value or creating sustainable strategies for the realization of long term, measurable results.

It’s true that business owners yielding sales via e-commerce websites are by now getting a real sense of how important social media can be for their company through such methods as simple trial... --Read More

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In one of the last blogs, we mentioned that FastPivot.com President, Matthew Ledford would be traveling through Nicaragua from 12/4/09-12/14/09. During that time he was able to post a great deal about his mission on Facebook, but for the record, it is only here, on The FastPivot.com Blog, where interested readers can read the whole story.

As president of an e-commerce and development company, Ledford’s office
jargon is a fluid outflow of techno-speak. Conversion, rtml, teno, enhanced user interface, rotating banner, yahoo store design and development, are only a fraction of the terms he might say or type in any given 30 seconds of his workday. But touching ground in Managua, Nicaragua meant it was time to sever his continual link to the internet... -- Read More