Ecommerce SEO Strategy

Every online store owner would love to visualize their store positioned naturally on the first page of Google search results, but it’s going to take more than the regular SEO tweaks to make this a reality. It’s got to be a total team effort.

Everyone has a role to play including: The marketing department, product marketers, visionaries, content creators, the people that work in the store day to day, and the programmers.

There’s only one caveat: A solid all-departmental hands-on-deck SEO strategy will bring in the traffic, but make sure usability hasn’t been compromised from the heavier focus on SEO.

When most people use onsite optimization tactics with SEO, they usually only make changes to the content itself, when many behind-the-scenes factors could very well be causing hiccups. Those hiccups deter a search engine crawler’s ability to follow and understand the structure and content of what you are putting out for actual humans to read.

Often ignored behind-the-scenes factors include: domain, code, layout, or scripting issues. Getting the most out of your SEO efforts requires an ongoing, multi-pronged strategy that doesn’t just stop with creating great keyword-rich content and getting external links pointing to it.

In one of our earlier blogs, Top Five Seo Tips for Yahoo! Ecommerce Storefront Owners, “deploying off-site link building techniques” is listed as a tip to help boost your Yahoo! ecommerce store SEO.
Why link build?
It’s simple: It’s another form of social validation: the more other sites link to your online store site, the more important [...]

We mentioned in an earlier blog , Top Five Seo Tips for Yahoo Ecommerce Storefront Owners, that creating on-site content to maximize keyword relevancy is vital to optimizing SEO. This blog will offer additional details on how to create the best SEO sensitive content as you build or upgrade your online store (*this applies to [...]

We mentioned in an earlier blog , Top Five Seo Tips for Yahoo Ecommerce Storefront Owners, that developing a keyword portfolio is crucial for Yahoo store SEO success. This blog will offer additional details on why and how to do it.
First, remember that many new ecommerce store owners might know their business well, but the [...]