Google is especially good about indexing live Twitter posts occuring in response to new product launches or at conferences, shows, events, etc. If you can find a way to associate with a trending topic in your Twitter posts, it’s likely that you can ride that wave of popularity all the way up to the shores of temporary famedom on Google’s search results (of course you must make a habit of this practice to gain any long-term value from it). Take this trending topic phrase for example: “Back with Mac” (a live Apple event occurring today)-just typing it into a Google search yields the normal line up of urls, but notice at the top, there are over 1400 recent updates from social media sources: Twitter, MySpace Facebook etc. If we click to see more, what comes up is a string of recent Twitter posts. Of course MAC retailers & service shops, along with the media might leverage a trending topic like this. To find a trending topic relevant to your own industry, check www.google.com/trends often. There you have it, just another way to leverage Twitter to promote your business.

Contact the author of this article, Jonathan Poston, at Jonathan@FastPivot.com

Since 1997, FastPivot™ , a leader in Yahoo! Store solutions, has challenged Yahoo! merchants to increase profitability through strategic initiatives that include: Yahoo! Store design, FastPivot-Mobile Friendly Yahoo! Store Design,Social Media Design, Social Media Education, Social Media Management, SEO & Site Health Analysis Consulting, and FastPivot Software Solutions. FastPivot’s strategic, development, creative and now mobile and social media departments tailor their extensive knowledge of online commerce to each customer’s specific needs.