Last week’s FastPivot & SingleFeed hosted social media training webinar, Kick Starting Your Social Media (recording archived and freely available below) shared social media training insights into the ways social media is growing and how it applies to online stores and ecommerce.

The social current has been strong for a while now but many times when e-store owners decide they want to take a closer look at the social experience they talk about it like its a feature or widget for their store. The truth is you don’t simply install a social media package like you would install some other kind of software. It’s a framework, a way of thinking, a way of understanding the customer on a deeper level.

Kickstart Your Social Strategy - Ecommerce and Social Media