Archive for May, 2010

31 May

Defining, Interpreting & Improving Conversion Rate

Ecommerce

According to Wikipedia, the definition of conversion rate ” is the ratio of visitors who convert casual content views or website visits into desired actions based on subtle or direct requests from marketers, advertisers, and content creators.” Deriving a conversion rate may be a matter of doing a simple calculation, but understanding the basis and [...]

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28 May

SLI Systems’ May 2010 Newsletter “Partner Spotlight” is FastPivot.com

Ecommerce

A long standing partnership between FastPivot.com and SLI Systems was noted in this month’s May 2010 edition of the official SLI Systems’ newsletter: Over a decade of online store design, programming and strategic consultation has attracted the attention of innovative start-ups and national brands alike into the FastPivot portfolio. While specializing in Yahoo! Store design [...]

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27 May

FastPivot.com’s Yahoo! Store Designers Give EmpireImports.com New Face

Ecommerce, Yahoo! Stores

FastPivot.com’s Yahoo! Store Designers are proud to raise the curtain on EmpireImports.com’s new face lift. As you can see below the old store was burdened with a heavy, aged, pallor that can only lead to one place: the ecommerce morgue. After a few clips and tucks, we lifted the veil to see new luscious features [...]

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24 May

Marketing on Twitter is based on two practical-use approaches

Social Media

Many people are still confused about what Twitter is and does. Some are so overwhelmed with Facebook and other social media out there that they’re totally ignoring Twitter. Well, that’s not entirely true: it has become standard affair¬† to add social media icons to ecommerce homepages (see FastPivot social packages below), but oftentimes the Twitter [...]

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21 May

Punk.com: Specialized Online Store Design Feature Showcase

Ecommerce, Yahoo! Stores

Through the use of bold colors, vivid imagery and clean layouts, Punk.com is a custom work of art, in addition to a strong online store. FastPivot.com’s Yahoo! Designers installed some very cool features that are modeled off of a collaboration of leading retail websites. The custom store areas FastPivot.com’s Yahoo! Designers included were: * Section [...]

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