Creating policy for social media is no easy task since it’s a relatively new trend among marketers. In the past, outbound communications were primarily generated and distributed¬† through the PR/marketing department. With the masses now engaging regularly on social media, every employee is a potential mouthpiece for the business; for better or worse. Below are [...]
Social media is all the rage now. While most ecommerce store owners have built a social media road map and are now using Twitter, Facebook, YouTube, etc. many forget to integrate social media with their own ecommerce store. This is a big mistake since many loyal customers won’t intuitively search and connect with commercial entities [...]
FastPivot.com’s team of custom Yahoo! store design specialists recently launched a number of WorldSoccershop.com feature redesigns. Take a sneak peek at the following upgrades: 1. Category item sorting: This feature allows the shopper to dynamically sort the page results without reloading the page. This creates a faster user experience, and helps customers find what they‚Äôre [...]
Social Media Time Management: Are you a Zombie Sleep Talker, Drowsy Conversationalist, or Buddy Live?
Here’s a rough weekly hour-to-goal guide FastPivot.com social media experts have developed:
1) Zombie sleep talker: 1-10 hours spent on social media per week is enough to establish LinkedIn, Facebook, and twitter accounts and make a few posts per week. This is one of the most dangerous levels “social media experts” can operate at, because…
2) Drowsy conversationalist: 11-20 hours is enough time for a social media expert to start to get a feel for how receptive the audience is to the posts being generated. The marketer will have time to adjust and improve their marketing methods at this level and might begin to forge some long-term relationships, but they won’t be present enough to…
3) Buddy live : 21-40 hours equals one or…
Every online store owner would love to visualize their store positioned naturally on the first page of Google search results, but it’s going to take more than the regular SEO tweaks to make this a reality. It’s got to be a total team effort.
Everyone has a role to play including: The marketing department, product marketers, visionaries, content creators, the people that work in the store day to day, and the programmers.
There’s only one caveat: A solid all-departmental hands-on-deck SEO strategy will bring in the traffic, but make sure usability hasn’t been compromised from the heavier focus on SEO.
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