Archive for June, 2012

12 Jun

Is Organic Traffic Really “Better” Than Paid?

Ecommerce

First, there is no such thing as free traffic, as most retailers already know. Everything has a cost. Even organic traffic doesn’t magically visit without retailers paying someone 30, 40, 50, 60k a year for content development (graphics, copy, etc.), SEO, interactive landing page development, etc. Sure, a one person shop might mean the owner/merchant [...]

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11 Jun

How Will New Google Product Search Fees Affect You?

Uncategorized

The good ole’ days of submitting product to Google Product Search are almost over. According to SingleFeed’s blog, a FastPivot partner, come this fall (2012), merchants will be charged to submit their products to Google’s Product Search: Google Shopping in the US will be switching from a free shopping engine to a pay for model, [...]

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9 Jun

Classes Every Ecommerce University Should Teach

Uncategorized

Last month, Gene Marks wrote a piece for the Philly Post titled, Ten Classes Every Business School Should Be Teaching, which has inspired us to extend this concept to apply to ecommerce merchants as well. In this article, we’ll be addressing his points (denoted by the headings in bold below), and discussing how and if [...]

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8 Jun

LinkedIn Hacked & Passwords Stolen, As Ecommerce Brands Squirm

Ecommerce

According to Baseline Magazine, LinkedIn was recently hacked, and over six million passwords were stolen. If you can’t log into your LinkedIn account, then it’s likely your account was hacked. In this official message, it’s clear that LinkedIn is restoring accounts and apologetic, but the issue here isn’t necessarily LinkedIn’s responsiveness to such a system [...]

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8 Jun

Installing Google Translate For Yahoo! Stores

Yahoo! Stores

Google Translate has been a top website and language translation tool for some years now. People from all over the world use it to translate words and sentences from their native language to one of dozens available for translation. As a general tool, Google Translate can be helpful, and depending on the language, quite accurate. [...]

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