A couple of month’s ago we mentioned that Internet Retailer 2012 is coming up. Now it’s almost here-starting next week in Chicago! FastPivot President, Matthew Ledford, and Director of Strategic Services, Grant Henry, will be making the trip to attend IR conference sessions, spend time at the Yahoo! Small Business booth, and to present at [...]
By Grant Henry, Director of Strategic Services at FastPivot Ask a list of people for recommendations on your Yahoo! Store, and you won’t get the same answers from everyone. Designers, stakeholders, and content managers will all have different thoughts about what changes to implement for your Yahoo! Store in order to improve customer engagement. There [...]
Yesterday, we published a guest blog by Michael Hurwitz, Marketing Specialist at Chinese Pod on “How to Market to China’s Internet Shoppers.” Today that article continues below, as Mr. Hurwitz discusses some of the key strategies Western ecommerce merchants should become familiar with before marketing to China’s internet shoppers: Chinese SEO Search engine optimization [...]
By guest blogger Michael Hurwitz, Marketing Specialist at Chinese Pod Many retailers may be intimately familiar with the ups and downs of sourcing products and materials from China, but fewer have experience with marketing products on China’s internet, both those made here in China and those manufactured abroad. There’s no question that China’s economy is [...]
One feature many Yahoo! Store merchants may not consider adding right away is a Gift Registry. However, it soon becomes obvious that Gift Registries are a very convenient e-store tool. Customers who are getting married, having birthdays, or are in other situations where they will be receiving gifts, can use a Gift Registry to display [...]
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