Archive for April, 2012

27 Apr

How Recent Official Update May Have Affected Your Yahoo! Store

Yahoo! Stores

Here’s a screenshot of the recent update blog: Turns out this roll-out was just for a beta group. Many initially believed it would be applied across the board. Merchants should check their Yahoo! Stores to make sure nothing was unintentionally affected. Out of the thousands of stores we’ve built, only a few merchants contacted us [...]

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26 Apr

Big Brands Ignoring Facebook’s New Timeline?

Social Media

Yesterday, we discussed the Facebook Nine and looked at how they were doing with likes and engagement on Facebook. Today, we’ll look deeper into how one of the big guys out of these Facebook featured retailers is doing with the new update: Nike, which has a 1.55 engagement rate ( 8,884,875 likes / 137, 752 [...]

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25 Apr

How the “Facebook Nine” Are Leveraging Timeline

Social Media

In our last blog on Facebook’s newest Page update (March 30, 2012), we discussed general user-perception of the change. Today, we’re looking closer at the companies Facebook features on their Introduction to the New Pages. It should be safe to assume that these nine “featured” companies are doing something right in order to represent Facebook’s [...]

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24 Apr

Google “Suggests” New Facebook Timeline Sucks

Social Media

On March 30, 2012, Facebook made their “new pages” mandatory. In case you didn’t learn about the updated design and functionality when they were introduced, here’s an official about Page dedicated to helping businesses get with the program. Now, try Googling: New Facebook Timeline, and the popular search suggestions show what folks are doing and [...]

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23 Apr

How Mobile Users Shop, And Why It Matters to Yahoo! Store Merchants

Mobile Store

Now that mobile smart phones have entered into the mainstream, and most e-store owners are reflexively checking their metrics for mobile trends, we need to look a bit deeper at how mobile users are shopping. Or rather, first, let’s look at how they’re using their smart phones to engage. Ironically, it’s not being used foremost [...]

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