Archive for March, 2012

17 Mar

Image Strategy for Yahoo! Store Merchants

Yahoo! Stores

According to Chas Edwards’s “In Age of Pinterest, Instagram, Marketers Need An Image Strategy,” published yesterday on Adage.com, the internet as we know it is hurtling through a metamorphosis that will leave the average user processing concepts not by what they read, but through the images by which they interact. Case in point: Facebook will [...]

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14 Mar

The Difference a Consulting Approach Makes for Yahoo! Store Merchants

Yahoo! Stores

Occasionally we get calls from Yahoo! Store merchants looking for widgets or plug-in designs, which we can do, but without a comprehensive approach, doing these kinds of “chop jobs” just sets everyone up for a loss. Fastpivot president, Matthew Ledford, is always reminding everyone on the team that “we really aren’t just a web-design group, [...]

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13 Mar

Rosenberry Rooms Names Collection After FastPivot Developer, Adria Wood

Yahoo! Stores

Rosenberry Rooms actually named an entire product line after FastPivot’s Yahoo! Store developer, Adria Wood. We have never had this happen. Nor have we ever heard of anything like this happening. Of course, just seeing the “Adria Collection” had everyone at FastPivot flattered and excited, but as usual, Adria, took it in stride with her [...]

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8 Mar

Facebook to Push Page Redesign on March 30, 2012

Social Media

If you are absolutely in love with the way things look and work on your Facebook Page now, try to detach. Changes are coming; don’t they always-especially on Facebook. This time, as you can see in the screen shot of FastPivot’s FB page (see the original for comparison) to the right, the new redesign will [...]

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7 Mar

An In-depth Analysis Means Better SEO for Yahoo! Stores

Yahoo! Stores

Many bricks and mortar retailers have seen revenues lift this year, but fortunately they didn’t have a Google Panda to wrestle. We can’t tell you how many calls from Yahoo! Store merchants we’ve taken about plunging traffic and sales, and it’s all because of the last year’s (and possibly ongoing) Google algorithm changes. Just yesterday [...]

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