Archive for October, 2011

27 Oct

Under the Hood of AmericanMuscle.com, One of Our Most Complex Yahoo! Stores Yet

Ecommerce

AmericanMuscle.com is one of our most complex and feature-rich custom Yahoo Stores to date. The overall design is comfortable and easy to navigate, but some of the most interesting features are controlled behind the scenes, in order to offer a fully optimized user experience. Yahoo! Store Cookie-based Navigation FastPivot developed a cookie system that tracks [...]

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25 Oct

AmericanMuscle.com’s New Custom Yahoo! Store Races Forward With 13% Conversion Increase

Ecommerce

FastPivot’s Yahoo! Store developers were proud to be a part of the official AmericanMuscle.com store launch, which debuted a few weeks ago. It wasn’t until this week that our analytics crew noted a 13% increase in conversion since launch. While this metric might not sound like more than a backfire, it is a significant needle [...]

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24 Oct

How to Stop Losing Shoppers to Social Media

Social Media

Guest Blog by The TurnTo Team Shoppers online often have questions or want advice before making a purchase. From the perspective of shoppers, they want credible advice from someone who has nothing substantial to gain from a purchase being made. When in the equivalent situation at a brick-and-mortar store, a shopper might ask the advice [...]

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19 Oct

Google Engineer: Google+ a “Knee-Jerk Reaction”

Social Media

Just as Google+ seemed to be picking up, with Larry Page celebrating its landmark 40 million users , Steve Yegge, one of Google’s engineers posted a rant denouncing it. It’s fair to mention that Yegge didn’t just lambast Google, but began painting the big tech. failure backdrop by slamming his former employer, Amazon, for numerous [...]

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12 Oct

Case Study: How America’s Top Three Business Schools Are Failing On Facebook

Social Media

According to U.S. News, 2011′s top three American business schools are: 1) Stanford University- Stanford, CA; $53,118 per year; enrollment, 799 2) Harvard University-Boston, MA; $48,600 per year; enrollment, 1,840 3) Massachusetts Institute of Technology (Sloan)-Cambridge, MA; $50,353 per year; enrollment, 797 For those interested in understanding how U.S. News calculates their rankings, read here. [...]

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