Social media philosopher-types, with their over-sized cargo shorts, collared whites, and thumb-thick lensed horn rims are peering deep into their $7 lattes and nonplussing over whether Google can really be serious about its Google + Project? Can they truly break free from such a horrific losing streak? Industry speculation aside, because it’s not just the [...]
Before social media, there was email marketing-Not that email marketing ever flopped down on the mat, despite social media apostles’ persistent efforts to pound out a TKO. Ironically social media acolytes seemed to have since huddled in their corner for a last minute strategy. When they re-emerged the audience was astounded to see them in [...]
Just like the airline pilot who uses advanced early detection systems to monitor his airplane’s vitals, it’s also crucial for the ecommerce manager to have a system in place to ensure everything is up and running right. At the first hint of trouble, the pilot then knows what to do in order to make corrective [...]
For years social media experts have opined on the virtues of “E-N-G-A-G-I-N-G” on Facebook, but what they don’t tell you is how much interaction you can expect. Many novices are so excited about getting on Facebook and interacting they just assume fans who “like” a page will naturally want to interact. It’s the reason they [...]
When Yahoo! Store ecommerce merchants first launch their online stores many are giddy with expectations that orders will pour in from the four corners of the Earth-After all ecommerce promoters have touted the internet’s ability to cross borders without passports, sophisticated paperwork, or even the nasty pressure to bribe customs. The refreshing line of thinking [...]
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