Archive for November, 2010

In preparation for the “Opportunities in Ecommerce & Social Media” presentation FastPivot’s Director of Social Media Communications, Jonathan Poston, delivered in Quito, Ecuador the other week for the Ministry of Production’s Technology Conference, we had the pleasure of interviewing Carlos E. Neira, Program Manager for DHL Express - Americas on “Global Shipping Logistics Considerations for [...]

A November 22, 2010 IDC Press Release reveals “that mobile shopping “warriors” (hyper-connected individuals) and mobile shopping “warrior wannabies” (moderately connected individuals) will account for 28% or $127 billion of the $447 billion the National Retail Federation (NRF) predicts U.S. consumers will spend this holiday season…For retailers, the impact of mobile shopping warriors will be [...]

It’s a common assumption that more Facebook Fans equal more visits and interaction on the Fan page. This is not always true, as we’ll see in the following comparison. 1) The first Facebook Fanpage case we studied boasted close to 20,000 Facebook Fans, which isn’t bad for a national e-store.¬† Social media managers were posting [...]

At FastPivot we’re always experimenting with social media to better understand how it can help our e-commerce clients. In this spirit of experimentation, we recently posed this question: “What happens if you unfollow most of your Twitter followers?” First, let’s address some background that will lead into the reason why anyone would want to unfollow [...]

By Jennifer Boos “Fresh,” “exciting,” and “interactive” are all adjectives that are commonly heard around FastPivot HQ. They are a must these days to keep customers coming back, increase traffic, and consequently sales, in your ecommerce store. At FastPivot, we’ve recently taken social to the next level with a ‚ÄúCreate-and-Share‚Äù contest application, which uses Facebook [...]