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The
ProForma Panic of 2008:
Yahoo! Store changes form submission…
and why you should care |
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We told you keeping up with Yahoo! was a full-time job.
(More like 24/7, actually.)
Today, 1/25/2008, Yahoo! Small Business Group announced
a security enhancement to the Yahoo! Stores platform that
modifies the script associated with Yahoo! store form submission.
Most online merchants use ProForma every day—whenever
they receive a form email from shoppers through their contact
page, newsletter sign up, or quote request feature.
With this update, Yahoo! prevents hackers from subverting
your forms for their own dark purposes.
When this hit our in-box last night, we knew this was You
Need to Know worthy. Yahoo! noted in the
developer email we received that “certain merchants” would
be affected, but all of us wondered, “Is there a
store out there that’s NOT affected?” Who
doesn’t have a “Contact us!” page?!
We told you this was big.
Don’t worry. We have a plan:
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DON'T
WAIT!
Customer
communication is essential to your business and shopper
perception of your store. You cannot afford
to not have form submission working. We can't
stand to see any Yahoo! merchant affected for even
a day.
In the hands of experienced Yahoo! developers,
this is not a big deal. We've got the training and
know where the bodies are buried. One call and with
your approval, you'll forget this was a problem.
FastPivot is already working on its retainer customers
and scheduling its recently launched customers. We
will take requests in the order received and distribute
them across the team to keep things moving. For
form-driven merchants (you know who you are), please
call us as soon as possible to avoid any interruption
to your operations.
No store left behind! Please check your forms
and call us if we can help!
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| GETTING
PAST PROFORMA
by FastPivot
Step 1: Check
your email. Did you (and
your site development team) get an email from the Yahoo!
Small Business Group about the ProForma update? If so, good.
If not, call your Yahoo! rep and get that oversight handled.
Then put that email where you can find it.
Step 2: Look at your forms.
Do you use:
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Contact Us?
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Email a Friend?
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Newsletter Signups?
Pretty much anything that captures information
in fields, asks the shopper to hit submit, and comes to
you as a form email is affected. Without updates
on your side, you may find that you don’t receive important
information from your shoppers that needs your action or
response.
Step 3: Breathe. Wonder
why there’s nothing on the Yahoo!
Stores blog yet (as of 1/25, 3:30pt).
Step 4: Consider your options.
- If
you are a FastPivot retainer client:
Your site will receive a complimentary update by FastPivot
automatically.
- If
you are a past FastPivot client with a site less than
90 days old:
Your site will receive a complimentary update
by FastPivot automatically.
- If
you are a past FastPivot client with a site more than
90 days old: We can help.
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Please click
here for Yahoo! DIY support.
Please note that if things don’t go smoothly, you’ll
possibly not only lose data, you’ll end up spending
more to fix the problem.
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Know you need help? Contact
us - We’ll contact you within one (1) business day and
schedule a site update.
Step 4a: Cost? You
have a choice:
- ProForma
form fix only: $40*.
-
ProForma form fix and site coding eval: $120*
While we’re there, we might as well make sure nothing
looks like it’s going to break.
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If you are not FastPivot client. We’d like to offer you
the 90+ option for $50* and $150*,
respectively.
Step 5: Contact us.
If you’re not sure you’re affected, if you want to make
sure your fix is scheduled, if you want someone to yell
at…we’re here.
*Assumes that form update does not require additional
programming due to additional store issues. |
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