- - In addition to training for triathlons, Matthew Ledford, co-founder of Ydesigns.com, serves as president of the new FastPivot.com.

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I don’t do New Year’s resolutions. I’ve noticed that by February, most folks have either stayed the course or fallen off the wagon again. Those New Year’s resolutions packed my local YMCA gym with short-term enthusiasts and unrealistic exercisers for the entire month of January. Taking their cues from late-night infomercials, some of these folks expected to lose a certain number of pounds in 30 days without even breaking a sweat. We Y-regulars wish them success for their own sakes, yet we know the weight machines and the hot tubs are sure to be less crowded in February. We’d all love to have a body like James Bond without lifting a finger, but perhaps a reset of expectations is in order.

Staying the course isn’t just about gaining a new short-term habit. It is about having a global perspective and recognizing that growth requires reaching beyond what you’ve already mastered. E-business is a lot like the triathlon. Success in both requires a sustained effort on at least three distinct fronts. Managing multiple priorities requires perseverance and a commitment to discipline. So, let’s look at e-business design, operations, and marketing strategy in the context of the highly disciplined and balanced sport of triathlon... [more]