FastPivot.com - Newsletter - October 24, 2007
October 24 , 2007
 

Our party, YOUR door present


FastPivot kicks off 10th anniversary
with holiday promo

In the beginning, Al Gore created the Internet. On the third day Jerry Yang and David Filo saw that it was good and started Yahoo! And while everyone else was resting on the seventh day, Matt Ledford and Keith Enloe founded the company now known as FastPivot. And nobody's rested since.

Since 1997, we’ve launched hundreds of online stores on the Yahoo! Stores platform. And while almost everything about FastPivot (including our name!) and internet retailing has changed over the last 10 years, we still believe that successful sites start with strong relationships. So we’re kicking off a year of 10th anniversary events by celebrating YOU, our customer.

In honor of our 10th year of success on the .com roller coaster—and with an eye on the calendar—we’re offering you and your existing Yahoo! Store over 10% off our most effective conversion-driving “Ready, Set, SELL!” retailing solutions in time for the 2007 holidays!

If you’ve been waiting to upgrade your Yahoo! store, act NOW and go live by Nov. 30!

Check out our
“Ready or Not, Here Come the Holidays!”

Yahoo! The Google killer?
(Not just yet…but, seems like there might be another search engine in town again.)
Bluefly and Lucky pair up. Fashionistas everywhere cheer.
(And if you wanna play… click here)
The British are Here! And for those far from an H&M…
(More evidence that online shopping is NOT a spectator sport…)
Our Newest Client
Store Launches
 

 
NOW what have they done?

Yahoo! Stores Introduces
Cross-Sell and Keyword Enhancements

We know that the Yahoo! Store Blog is everyone’s top reading priority. But in case you’re a few posts behind, Yahoo! got merchants everywhere to take a breather from their pre-holiday panic attacks by announcing two key enhancements to the Yahoo! Stores platform in the areas of merchandising and SEO.

In his September 25 post, Jimmy Duvall outlines the benefits of these upgrades, specifically:

  • New automated cross-sell ability on both your product pages and your shopping cart! Even better, shopper behavior on your site feeds the cross-sell engine—so the products automatically displayed as cross-sell recommendations will be relevant to their interests. (Big Brother IS watching!)

  • New keyword tool that ranks converting keywords for you! Not only will you see what terms convert…but exactly what terms specifically convert what products. (No such thing as TMI in this case.)

All good news to be sure…but, it’s hard not to feel behind before you get started when thinking about what Yahoo!’s announcement means to your store this close to Christmas.

Before you get overwhelmed ...

[ click here for rest of article ]

For ideas on growing your business through more traffic, better email marketing, more efficient operations, better design and merchandising or ways to improve your online operation in general, call our account services team at 888.770.8883. Visit us on the web at the new www.fastpivot.com.
 

 

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