Fearlessly
Flying South…
FastPivot take on IR Web Design 2008!
You gotta love the folks at IR.
The folks who get 5,000 online retail merchants…and
lots of people who love them…into the same room
every June have now convinced 500 of them…and
some of people who love them…to come to Miami
in January.
“Who needs convincing to go to Miami in January?”
you ask. Point taken. But it’s for a more than
worthy cause. IR now brings us Internet
Retailer Web Design—a new online retail event
that focuses exclusively on the importance of
online design and merchandising innovation. (Another
of our favorites is Shop.Org’s Online
Merchandising Workshop in July. Check
out what they were up to in San Diego last year.)
If we thought this new show meant an artistic
lovefest about look, feel, and fonts…we’re not
sure what we’d be saying about it. But every day,
we’re more and more convinced that it’s going
to be 72 hours about how look, feel, fonts,
copy, navigation, site search, SEO, interactive
merchandising, wishlists, registries, lookbooks,
product reviews, blogs, cross-selling, carts,
and everything else you can put into your online
store combine into a design strategy that spells
selling success. (Yes, site search and
SEO are, in fact, design issues.
No, we’re not kidding.)
We’re so sold on the idea…we’re not just
going, we’re going big. Taking another
step forward during our 10th anniversary year,
FastPivot
will exhibit at IR Web Design, also take part
in the free
30-minute web consultation program running
throughout the show. It’s been a crazy month getting
ready while keeping up on workload, but we support
the principles of this show so strongly, we knew
we had to make it work. (The production team is
so looking forward to February…)
If
you plan to be there…let us know! If not,
we’ve got three ways we plan to share the experience
(sun and sand not included!)
Wish us luck! And see you January 30-February
1 at Booth 34…or at a screen near you February
21!
GOING?
STAYING HOME? CHECK OUT OUR IR WEB DESIGN PROMOTIONS
AVAILABLE TO ALL!
|