Pivotpoints | Weekend Reads
“When it comes to innovation, an ounce of execution is worth more than a ton of theory.” – Phil McKinney
Online Advertising:
Google Launches Custom Columns In AdWords For Deeper Metric Segmentation: Google has launched Custom Columns in AdWords, letting you segment existing column metrics to get more detailed insights based on your objectives.
Search Engine Optimization:
SEO: Google Makes Penguin Algorithm More Slippery: Diagnosing a site’s Google ranking penalties just became more difficult. Penguin, Google’s link-spam-fighting algorithm, will now be continuously optimized instead of semi-regular with announced update releases.
Social Media:
Know What’s Working on Social Media: 19 Free Social Media Analytics Tools: Where do you turn for meaningful stats on your social media marketing? I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. How have my followers grown this month? Which posts seem to perform best? Which times make the most sense to post? The answers are out there, and there are tools to help you find them. I’ve collected a bunch of my favorites here in this post. Feel free to give them a try and see what insights you can find!
Websites:
4 Strategies to Optimize Your Differences From Amazon: While many etailers view themselves as in competition with Amazon, it’s more effective to use Amazon’s success as an example and learn from it. We did that when we looked at three strategies to borrow from Amazon. Now, here are four strategies that you can use to optimize your differences to Amazon to provide your customers with an unbeatable shopping experience.
