In 2015, we saw many changes in e-commerce from “mobilegeddon”, to the explosion of online content factories, to the rise of Instagram as a marketing tool. The bottom line is today’s online shoppers have a plethora of opportunities to interact with your brand. Despite the changes (most of them positive) many e-commerce store owners are slowly
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Increase Organic Search Traffic: Are You Willing To Do What It Takes?
Our agency receives calls and emails seemingly on a daily basis from e-commerce and e-business owners puzzled as to why their once strong organic search traffic is steadily dwindling. The simple answer is: the rules of the game have changed. However, you can work to restore traffic volume and get back on the first page of results,
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5 Pitfalls of E-commerce Site Design and Architecture
Recently, while browsing a widely-known and highly-respected company’s online store, I was truly shocked at the unpleasant online shopping experience I was having. I sat in front of my computer screen amazed that with the resources that should be available to a company of their size, the site I was on was a pretty poor
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PivotPoints: Weekend Reads for 12.4.15
“Necessity is the mother of taking chances.” – Mark Twain We hope you had a great week. This week we have some advice for your corporate blog, thoughts about Paid and Organic channels, AdWords campaign settings, and new features from Facebook that might be useful to your business. Online Advertising: 5 Things New Advertisers Need to
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WordPress Powers 25% of the Web, But is it Right for You?
25% of the Internet runs on WordPress Last week, the research organization w3techs released its latest research on Content Management System (CMS) usage across the web. The far and above WordPress was the winner, powering 59% of websites with identifiable CMS and 25% of the web overall. The 2nd (Joomla) and 3rd (Drupal) place CMSs
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Setup Your Aabaco Login
You may have noticed a big change when trying to log in to your store(s) this morning. Yahoo spent the weekend transitioning to Aabaco Small Business. While the technology of the stores remains the same, all users have been instructed to create new Aabaco logins to continue accessing the stores. Your store access list WILL
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Website Branding is More Than Just a Logo
If I asked you to draw the McDonald’s logo, you could probably come pretty close, right? Of course! Their logo has become a pop and business culture icon – seemingly ingrained in our minds through years and years of well planned advertising. However, the famous golden arches are only a small part of the multi-billion dollar
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5 Ways to Grow Organic Search Traffic with Online Buyer’s Guides
Obviously, online shoppers can’t try-on, ride, use, measure, or test the products offered on your e-commerce storefront. For some, the convenience and savings of buying online vs. visiting a brick and mortar will diminish if they aren’t exactly sure what to buy. Sure, you probably have spec sheets, descriptions, and customer reviews for each product,
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Weekend Reads: Adwords ROI, B2B SEO and More
Online Advertising: Increase Your AdWords ROI With These 5 Tips from Kissmetrics: While the most substantial way to increase your campaign’s ROI still involves increasing your account’s overall average keyword quality score (as quality score and cost per lead metrics are directly correlated), your level of success in AdWords is heavily reliant on whether or not you
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12 Days of Prepping for Christmas: An e-commerce holiday shopping checklist
At FastPivot, we’re making a list and hoping you’ll check it twice as the peak of e-commerce shopping is right around the corner! Ask yourself these twelve questions over the next twelve days to tune up your online store. Taking just a few simple steps can help you get the most out of the holiday shopping
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