Online Advertising:
Increase Your AdWords ROI With These 5 Tips from Kissmetrics: While the most substantial way to increase your campaign’s ROI still involves increasing your account’s overall average keyword quality score (as quality score and cost per lead metrics are directly correlated), your level of success in AdWords is heavily reliant on whether or not you have first acquired all the proper ingredients to create an overall bigger pie for yourself. – Read More
Search Engine Optimization:
How To Increase Qualified B2B SEO Traffic from SearchEngineLand: Think search engine optimization doesn’t apply to B2B companies? Think again. Columnist Tom Demers discusses how. Many B2B marketers — particularly those selling to enterprise companies and targeting specific job titles — struggle with the task of generating SEO traffic that actually reaches their target audience. – Read More
Social Media:
Instagram Launches Boomerang from MarketingLand: Looking for a way to liven up your Instagram posts? Meet Boomerang, a new video app for creating looping, GIF-like clips. The app, launched on iOS and Android by Instagram today, takes a one-second burst of five photos and stitches them together in a video that plays forward and backwood in a loop. – Read More
Websites: 12 Days of Prepping for Christmas: An e-commerce holiday shopping checklist from FastPivot: At FastPivot, we’re making a list and hoping you’ll check it twice as the peak of e-commerce shopping is right around the corner! Ask yourself these twelve questions over the next twelve days to tune up your online store. Taking just a few simple steps can help you get the most out of the holiday shopping season. – Read More
