At the heart of every ecommerce site should be a great analytical reporting solution like Google Analytics. At FastPivot, we love Google Analytics and we love helping businesses make data-driven decisions. Google Analytics can give you a lot of data. For large retailers with a full-time analytics department, mountains of data are good. For smaller [...]
Without a doubt, the easiest way to improve search engine marketing ROI (from both your paid and organic search efforts) is already within your reach. It’s information you should already have. And it doesn’t cost anything to use. What is it? Your site search data. What Site Search Can Tell You Every online retailer should [...]
Internet Retail Web Design Conference #IRWD: a Meteor Shower of Trends Reinforcing Best Practice Retail Web Design The 2013 Internet Retailer Web Design Conference set attendance records again! Of course, getting best practices in retail web design on how to create well-designed eCommerce sites through the eyes of the experts in the field, was [...]
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