Category: Search Engine Marketing

Sep23

How to Learn More About Your Competitors

Why You Should Like Your Competitors The easy way to learn more about your competitors is to like them. Not in a “let’s invite them over for dinner” kind of way, but in a friend/follow/like kind of way. We know you’re busy, but here are some quick things to do to keep on top of [...]

Sep20

The Five Metrics Every Ecommerce Site Should Track in Google Analytics

At the heart of every ecommerce site should be a great analytical reporting solution like Google Analytics. At FastPivot, we love Google Analytics and we love helping businesses make data-driven decisions. Google Analytics can give you a lot of data. For large retailers with a full-time analytics department, mountains of data are good. For smaller [...]

Aug30

The Easiest Way to Improve Search Engine Marketing ROI

Without a doubt, the easiest way to improve search engine marketing ROI (from both your paid and organic search efforts) is already within your reach. It’s information you should already have. And it doesn’t cost anything to use. What is it? Your site search data. What Site Search Can Tell You Every online retailer should [...]