Category: Ecommerce

Why Mobile Matters Mobile matters because people who shop online are increasingly shopping using a screen that is much smaller than a year or three years ago. They’re spending less time shopping on their desktops and a lot more time shopping from tablets and smartphones. Now, this may sound like something you have heard in the press. [...]

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Amazon’s new payment system shows that when the *80,000-pound gorilla moves, the business and technology press jump up, notepad at the ready. The latest news was the announcement this week (broadcast by a huge PR effort) that the retailing/cloud services hosting giant has ramped up its payment offering. Branded as “Login and Pay with Amazon,” [...]

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Do online retailers need a brand like Apple, Coke, 3M, Nike and thousands of other well-known, well-branded companies and organizations? Apple Passes Coke as World’s Top Brand This was the one of the top stories and headlines today on CNN. The summary, taken from the annual report from branding consultancy Interbrands, tries to quantify the economic [...]

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As Internet retailing expands, mobile commerce growth continues. Across a wide variety of industries and interests, it represents an ever-growing share of the total online retailing pie. But one mobile customer is not like another; some use tablets while others use smartphones. This apparently insignificant difference actually translates into some really important distinctions, as Internet [...]

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Why You Should Like Your Competitors The easy way to learn more about your competitors is to like them. Not in a “let’s invite them over for dinner” kind of way, but in a friend/follow/like kind of way. We know you’re busy, but here are some quick things to do to keep on top of [...]

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