If you haven’t heard, Aabaco / Yahoo! Small Business will be switching all stores over to HTTPS this October. What does that mean for you? First, it means that your store will won’t get a warning after Google begins issuing warnings to users who try to access sites that aren’t HTTPS. Second, it means that
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Don’t Do PPC on Your Own
FastPivot has always been an industry leader in the design and development of top e-commerce and e-business website solutions. As always, our first priority is helping our clients grow their sales with the best resources. Building on almost two decades of procuring top-notch talent to ensure our clients’ ongoing success, FastPivot has recently added another
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Weekend Reads for Jan 22
There’s so much of the US under snow this weekend, that it might be the perfect time to curl up by the fire with some great articles that can help your business. This week we take a look at changes happening in SEO, what makes PPC so successful, variations you can use in your social
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The Best Shopify Apps to Increase Mobile Sales
Mobile accounts for around 30% of all ecommerce sales in the US, and that number is only going to increase, so it’s worth optimising your Shopify store to take advantage of these mobile consumers. Here are some of the best apps available for enriching your customers’ mobile experience. Social Login This handy add-on allows your
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5 New Year Resolutions e-commerce Store Owners Should Make
In 2015, we saw many changes in e-commerce from “mobilegeddon”, to the explosion of online content factories, to the rise of Instagram as a marketing tool. The bottom line is today’s online shoppers have a plethora of opportunities to interact with your brand. Despite the changes (most of them positive) many e-commerce store owners are slowly
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Increase Organic Search Traffic: Are You Willing To Do What It Takes?
Our agency receives calls and emails seemingly on a daily basis from e-commerce and e-business owners puzzled as to why their once strong organic search traffic is steadily dwindling. The simple answer is: the rules of the game have changed. However, you can work to restore traffic volume and get back on the first page of results,
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5 Pitfalls of E-commerce Site Design and Architecture
Recently, while browsing a widely-known and highly-respected company’s online store, I was truly shocked at the unpleasant online shopping experience I was having. I sat in front of my computer screen amazed that with the resources that should be available to a company of their size, the site I was on was a pretty poor
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Setup Your Aabaco Login
You may have noticed a big change when trying to log in to your store(s) this morning. Yahoo spent the weekend transitioning to Aabaco Small Business. While the technology of the stores remains the same, all users have been instructed to create new Aabaco logins to continue accessing the stores. Your store access list WILL
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Website Branding is More Than Just a Logo
If I asked you to draw the McDonald’s logo, you could probably come pretty close, right? Of course! Their logo has become a pop and business culture icon – seemingly ingrained in our minds through years and years of well planned advertising. However, the famous golden arches are only a small part of the multi-billion dollar
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5 Ways to Grow Organic Search Traffic with Online Buyer’s Guides
Obviously, online shoppers can’t try-on, ride, use, measure, or test the products offered on your e-commerce storefront. For some, the convenience and savings of buying online vs. visiting a brick and mortar will diminish if they aren’t exactly sure what to buy. Sure, you probably have spec sheets, descriptions, and customer reviews for each product,
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