It’s been years since online reviews began appearing on ecommerce sites. Amazon popularized product reviews by recent buyers, and companies like BazaarVoice and PowerReview then made it easy for retailers to capture and integrate the voice of the customer into the retailing experience. Product reviews are now (almost) everywhere online. But how should retailers handle [...]
Just back from the 2013 Yahoo! Merchant Summit in Santa Clara, CA. It was a hectic 48+ hours; talking to customers, prospects, partners, competitors, and Yahoo! company personnel. I’d rate it “better” than the last couple of years. Here are the key takeaways for me: 1. Attendee Optimism Optimism was much higher compared to the [...]
The 2013 Yahoo! Merchant Summit is only two weeks away. Are you ready? This year’s edition is the 5th in the annual gathering of the Yahoo! Stores community. It’s a bit like the Internet Retailer Conference and Expo - only focused on the Yahoo platform. FastPivot has attended every year. (Here is a recap of [...]
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