Category: Analytics

Why Mobile Matters Mobile matters because people who shop online are increasingly shopping using a screen that is much smaller than a year or three years ago. They’re spending less time shopping on their desktops and a lot more time shopping from tablets and smartphones. Now, this may sound like something you have heard in the press. [...]

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At the heart of every ecommerce site should be a great analytical reporting solution like Google Analytics. At FastPivot, we love Google Analytics and we love helping businesses make data-driven decisions. Google Analytics can give you a lot of data. For large retailers with a full-time analytics department, mountains of data are good. For smaller [...]

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FastPivot has helped several thousand ecommerce retailers increase their online traffic, conversions and profits for 15 years. We’ve been around the block, and heard a lot of optimism, pessimism and frustration when talking to prospective customers. In the latter category, we’ll place the frustration of prospects who categorize their sites as “high traffic, low conversion” [...]

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