Pillows.com accompanies name change with a new look!

We’re very proud of one of our latest projects, the newly launched Pillows.com. It’s a great example of the results our clients see when we apply our Pivot360 methodology to ecommerce retailing. It’s a methodology comprising assessment, planning and execution that we’ve honed and used with many of our clients in recent years. Here’s how
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Design Considerations – eCommerce Store 101: Learning Series

Creating an online business can be daunting. Establishing a brand (your logo, your tag line, your “look”) is pivotal. Also, knowing how to reach your audience cannot be overlooked. Without credibility, a user-friendly site and a crowd of consumers, you will not succeed. After you’re live, then what happens to the people you’ve used to
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What Are You Giving Away?

In early May, a grilled chicken campaign created a frenzy, crashing servers, creating traffic jams and miles of lines and ultimately leaving customers filling out “rain checks” when KFC pulled the plug.¬† What a lesson to be learned in the new era of marketing!! A coupon available exclusively through the talk-show host‚Äôs Web site, oprah.com,
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