Fluid’s work with FastPivot, an innovator in online store design since 1997, enables internet retailers to achieve a rapid return on their new site investments by offering immersive interactive merchandising that translates into a compelling shopping and buying experience for customers. Pickles and Ice Cream and Coolibar benefit from an improved shopping experience that lets these retailers use interactive merchandising in a unique and highly branded manner anywhere on their sites. As shoppers become accustomed to rich Web 2.0 experiences, the two companies also recognize that interactive merchandising features such as color change, multiple views, and click-and-pan zoom become even more important to visually and emotionally connect consumers to their products.

“In launching our online boutique, it was important for us to satisfy the cravings of our mommies. With the Fluid-FastPivot implementation, our online shoppers can have the same Pickles experience that our boutique shoppers do,” said Song Pardue, CEO of Pickles and Ice Cream. “We’ve had a tremendous launch and are already seeing a significant improvement in our online store numbers, including overall conversion, session length, and total sales.”

Lu Daitzchman, vice president of creative services of Coolibar, had this to say: “Our products are our brand - plain and simple. Our customers love the fact that they can now see much larger images of our products, more views of each product, and all the available colors. Customer feedback has been very, very strong.”

The joint implementation process pleased Fluid as well. “As we collaborated with FastPivot, it immediately became apparent there was a great fit between the companies,” said Christina Larsen, Fluid’s vice president of sales. “Pairing FastPivot’s great design with Fluid’s pioneering products quickly yielded an engaging, immersive, and elegant shopping experience.”

FastPivot also acknowledged the partnership’s strong start. “Retailers come to FastPivot because we know how to make their online store a place shoppers visit, buy from, and return to. That’s our specialty - understanding how people want to shop,” said Matthew Ledford, CEO and founder of FastPivot. “Fluid’s products quickly enhance the shopping process with minimal implementation cost and effort. They clearly offer the best interactive merchandising solution we’ve seen.”

About Fluid, Inc.
Fluid creates engaging online retail experiences that drive conversion, customer satisfaction and brand loyalty. Founded in 1990, Fluid has a customer list that includes major online retailers such as Reebok, Timberland, JanSport, Design Within Reach and The North Face, among others. More information about Fluid is available at www.fluid.com.

About FastPivot
Since 1997, FastPivot™ has ‘written the book’ on how to succeed online, challenging clients to increase profitability with strategic initiatives that include customer traffic cultivation, enhanced conversion rates, market expansion, repeat visitor growth, and consumer relations. The company’s highly-trained client relations staff and creative development professionals tailor their extensive knowledge of online commerce to each customer’s specific needs. For more information visit www.fastpivot.com.

About Pickles and Ice Cream
Since 1997, Pickles & Ice Cream has been giving expectant mothers the best of both worlds, New York style with Southern hospitality. The oldest and largest maternity clothing franchise in the US, Pickles & Ice Cream features all the casual and comfortable clothing that moms-to-be need and the latest fashions and trends they crave. Visit Pickles and Ice Cream on the Web at www.picklesandicecream.com.

About Coolibar
Coolibar was founded in 2001 to bring Australia’s world-leading approaches to sun protection to the American market. The company has extensively redesigned Australian sun protective clothing styles to meet the tastes and needs of fashion- and health-conscious Americans. For more information visit www.coolibar.com.

# # #